- Company Name
- North Star Network
- Job Title
- iGaming Senior SEO Specialist - Latam Markets
- Job Description
-
Job title: iGaming Senior SEO Specialist – Latam Markets
Role Summary: Lead comprehensive technical, content, and link‑building SEO to improve organic visibility, traffic, and domain authority across Latin American markets for a portfolio of 50+ gaming and sports websites.
Expectations: Deliver measurable SEO performance improvements, maintain top search rankings, and keep SEO strategies aligned with market dynamics. Operate independently within a remote team while collaborating cross‑functionally with content writers, developers, and other SEOs.
Key Responsibilities
- Develop and execute data‑driven SEO strategy covering technical, on‑page, and off‑page tactics.
- Perform deep technical audits, optimize site architecture, crawlability, Core Web Vitals, and schema markup.
- Partner with content teams to conduct keyword research, provide metadata recommendations, and ensure all content is SEO‑optimized.
- Design and implement high‑quality link‑building campaigns to enhance domain authority.
- Monitor, analyze, and report on key SEO metrics daily, weekly, and monthly, providing actionable insights.
- Conduct competitive analysis and stay updated on industry SEO trends.
- Work collaboratively with remote teams of SEOs, writers, and developers to deploy strategies.
Required Skills
- 4+ years of in‑house SEO experience, preferably in competitive SERPs.
- Native or full fluency in Spanish; English proficiency acceptable.
- Proven success in ranking pages and growing organic traffic.
- Proficiency with Google Search Console, Ahrefs, SEMrush, Screaming Frog, log analysis tools.
- Advanced Excel / Google Sheets skills for data analysis.
- Strong ownership mindset, self‑direction, and ability to thrive in remote environment.
- Demonstrated project/people management abilities.
- Prior iGaming SEO experience is a plus.
Required Education & Certifications
- Bachelor’s degree in Marketing, Communications, Computer Science, or related field.
- Relevant certifications (e.g., Google Analytics, Google Ads, HubSpot, etc.) are beneficial but not mandatory.