- Company Name
- Partners In Health Canada
- Job Title
- Senior Manager, Development & Digital Strategy (14-Month Maternity Leave Contract)
- Job Description
-
**Job Title**
Senior Manager, Development & Digital Strategy
**Role Summary**
Lead and grow annual and monthly giving initiatives, data‑driven digital fundraising, and stewardship programs. Mentor a team of three, coordinate creative assets, and collaborate with cross‑functional partners to deliver high‑impact campaigns across email, digital, website, and peer‑to‑peer channels.
**Expectations**
* Deliver measurable increases in annual and monthly donor acquisition and retention.
* Produce actionable insights from campaign analytics to optimize performance.
* Develop and maintain reporting dashboards and process documentation.
* Foster a collaborative team environment and uphold strong communication standards.
**Key Responsibilities**
* Design, launch, and manage annual giving campaigns (Giving Tuesday, year‑end, thematic).
* Optimize land‑pages, segmentation, and creative assets for conversion.
* Track, analyze, and report on fundraising metrics; provide insights to stakeholders.
* Lead monthly giving program development: stewardship flows, upgrade incentives, reactivation campaigns.
* Identify retention risks, segment donors, and implement targeted engagement tactics.
* Mentor three direct reports; set clear workflows, timelines, and performance expectations.
* Collaborate with vendors on assets, analytics, and technical requirements.
* Coordinate stewardship activities with philanthropy leadership and other departments.
**Required Skills**
* 5+ years in nonprofit development, digital fundraising, or marketing leadership.
* Expertise in data analysis, segmentation, and performance reporting.
* Hands‑on experience with monthly giving stewardship and growth strategies.
* Proficiency in email marketing platforms; familiarity with marketing automation.
* Strong team leadership, mentoring, and project management skills.
* Excellent writing, editing, and social media strategy skills.
* Comfortable with CRM systems (Salesforce a plus).
* Organized, proactive, and capable of managing multiple concurrent projects.
**Required Education & Certifications**
* Bachelor’s degree in Marketing, Business, Communications, or related field.
* Professional certifications in fundraising, digital marketing, or CRM (e.g., Certs in Salesforce or Marketing Automation) are an asset.