- Company Name
- Datadog
- Job Title
- Senior Product Marketing Manager (Cloud Cost Management)
- Job Description
-
**Job Title**
Senior Product Marketing Manager – Cloud Cost Management
**Role Summary**
Lead end‑to‑end go‑to‑market strategy for the Cloud Cost Management (CCM) product line. Own positioning, messaging, and enablement content to drive acquisition, expansion, and product adoption across enterprise clients and FinOps teams. Collaborate closely with product, sales, and customer success to scale usage and influence roadmap decisions through competitive insights and data‑driven metrics.
**Expectations**
- 5+ years product marketing experience in enterprise B2B SaaS, ideally within a multi‑product environment.
- Proven track record scaling SaaS products from launch to growth, with measurable impact on top‑of‑funnel and adoption metrics.
- Strong storytelling ability geared toward technical audiences (engineers, architects, Cloud FinOps).
- Deep understanding of cloud economics, FinOps practices, and product‑led growth strategies.
**Key Responsibilities**
1. Develop and execute the go‑to‑market strategy for CCM, including land‑and‑expand tactics.
2. Create and maintain value propositions, product positioning, and messaging frameworks for new CCM releases.
3. Produce sales‑enablement assets: datasheets, brochures, battlecards, pitch decks, webinars, case studies, and demo videos.
4. Conduct competitive and market analysis across product segments; translate findings into roadmap guidance and sales resources.
5. Partner with product, sales, and customer success to boost product adoption, expansion, and customer success metrics.
6. Track top‑of‑funnel metrics, report performance, and iterate strategies to optimize pipeline contribution.
7. Test, refine, and scale creative outreach initiatives targeting enterprise executive and FinOps decision makers.
**Required Skills**
- End‑to‑end product marketing: strategy, positioning, messaging, and enablement.
- Content development for technical audiences (whitepapers, blogs, case studies, videos).
- Data analysis and usage of marketing metrics (CAC, LTV, funnel conversion).
- Strong cross‑functional collaboration (product, sales, customer success).
- Persuasive storytelling, both written and verbal, tailored to technical stakeholders.
- Familiarity with SaaS performance metrics and sales enablement tools.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Business, Computer Science, or related field.
- Preferred additional certification in Cloud Services, Finance Operations, or Product Marketing (e.g., Credly Cloud FinOps, Pragmatic Marketing certification).
San francisco, United states
On site
Senior
21-10-2025