Drive Further

About the Company

Drive Further is an independent collective which includes Dualdrive, Financial & Legal Insurance, MSL, Supportis and Magnus Insurance Services. Family owned, Drive Further is built upon the strong foundation left by David Garner, who initially rented out his own Renault 5 to found MSL in 1984. Now owned by his son, Nick Garner, the companies provide a wide range of services to brokers, intermediaries, SMEs, insurers, solicitors and their customers. Having qualified as an accountant with PwC in 2003, Nick joined MSL as a group accountant eventually working his way up to the executive team and managing director in 2006. The mission of Drive Further is to go further to understand their customers’ needs, supporting them through continuous investment in their people and processes. Through innovative products and fantastic service, they aim to drive away stress and instil confidence in their customers. Nick is passionate about the financial and legal sectors and sits on the executive committee for The Credit Hire Organisation (CHO) and more recently Access to Justice (A2J), which has been established to promote the interests of the personal injury sector and legal profession.

Listed Jobs

Company Name

Drive Further

Job Title

Marketing Specialist

Job Description

Job title Marketing Specialist Role Summary Lead and execute the full marketing function for an insurance and financial services collective, driving brand growth, lead generation, and digital engagement while ensuring regulatory compliance. Expectations - Deliver measurable impact on growth targets through well‑planned campaigns and analytics. - Maintain brand consistency across all channels and partner touchpoints. - Ensure all marketing activities meet FCA, Consumer Duty and Financial Promotions standards. - Collaborate closely with business development, sales and compliance teams to align marketing with business objectives. Key Responsibilities - Develop strategic marketing plans (short‑ and long‑term) supporting corporate growth vision. - Manage digital initiatives: social media, SEO/SEM, WordPress website optimisation and CRM integration. - Produce high‑quality content (blogs, case studies, videos, thought‑leadership) to support broker and client engagement. - Lead demand‑generation campaigns, coordinate CRM strategies, and track performance KPIs. - Plan and coordinate industry events, webinars, awards, and other brand‑engagement activities. - Work with compliance to review all promotional materials and marketing processes. - Analyse campaign data, prepare reporting, and recommend optimisation actions. Required Skills - Proven marketing experience in insurance or financial services. - Expertise in CRM platforms, digital marketing, SEO/SEM, analytics, WordPress and social media management. - Strong content creation and copy‑writing abilities. - Event planning and brand‑engagement coordination. - Knowledge of FCA, Consumer Duty, and Financial Promotions regulation. - Proficiency with Microsoft Office, Canva, and design tools. - Strategic thinker, collaborative, data‑driven, and creative. Required Education & Certifications - Level 5 Diploma in Marketing (CIM, ILM) or equivalent Marketing Degree. - Continuing Professional Development (CPD) in marketing within financial services.

Cheadle, United kingdom

Hybrid

03-12-2025