- Company Name
- TikTok
- Job Title
- Website Manager, NA Business Marketing
- Job Description
-
**Job Title:** Website Manager, NA Business Marketing
**Role Summary**
Oversee the strategy, optimization, and maintenance of TikTok for Business’ North American enterprise website. Drive lead generation, user engagement, and content alignment with business goals through cross-functional collaboration.
**Expectations**
- 5+ years in content strategy, copywriting, or UX writing with hands-on web publishing experience.
- Strong SEO, accessibility standards, and cross-team leadership skills.
- Proven ability to research user needs, refine website performance, and align content with business objectives.
**Key Responsibilities**
- Develop and execute website strategy for enterprise audiences, including content creation, optimization, and maintenance.
- Collaborate with cross-functional teams (marketing, product, design) to enhance site functionality, user experience, and mobile-first design.
- Conduct research on user trends and best practices to maintain relevance and inform content strategies.
- Write and edit copy for website pages, digital assets, and marketing collateral.
- Monitor and report on website KPIs, using analytics to refine performance and identify improvement opportunities.
- Manage content calendars, coordinate publishing timelines, and maintain compliance with SEO and accessibility benchmarks.
- Create performance reports and document best practices to scale effective strategies.
**Required Skills**
- Content strategy, web copywriting, SEO, and digital marketing.
- UX writing, A/B testing, and analytics tools (e.g., Google Analytics).
- Collaboration, project management, and cross-team coordination.
- Technical writing for digital products and SEO optimization.
**Required Education & Certifications**
- Bachelor’s degree in English, Journalism, Communications, Technical Writing, or UX/UI design.
- Writing portfolio demonstrating website content, microcopy, product messaging, or user education materials.
*Note: Excludes location, benefits, or company-specific details as instructed.*