The Master Labs

www.themasterlabs.com

1 Job

41 Employees

About the Company

The Master Labs is a leader in Belgium in analysis and architecture. We assist organizations in their digital transformations by providing the best analysts and architects, trained for the job and up to the task. We claim thought leadership in this field. Through our TML Academy we have trained over 5000 people, and our courses are consistently rated at 4/5 or more. We are also one of the driving forces behind The Master Channel, a leading online learning platform for analysis and architecture skills.

Listed Jobs

Company Name: The Master Labs
Job Title: Stage Marketing & B2B Lead Generation (Sales, AI & Growth)
Job Description: Job title: Stage Marketing & B2B Lead Generation (Sales, AI & Growth) Role Summary: Internship focused on developing and executing B2B outbound marketing and lead generation campaigns, testing marketing messages, qualifying leads, and leveraging AI tools to drive growth for business/IT/digital skill courses. Expactations: - Generate and qualify B2B leads through email, cold calling, LinkedIn and other channels. - Execute outbound marketing and sales campaigns, managing outreach schedules. - Test and optimize marketing messages and value propositions. - Schedule and coordinate sales meetings with qualified prospects. - Experiment with AI marketing tools for content, targeting, messaging, and lead scoring. - Translate conversation insights into improved marketing tactics and funnel strategies. Key Responsibilities: - Develop outbound outreach plans and maintain prospecting pipelines. - Conduct personalized email sequences, cold calls, and LinkedIn outreach. - Qualify leads using standardized criteria and update CRM entries. - Coordinate and book sales conversations with internal sales teams. - Run A/B tests on email subject lines, copy, and AI‑generated content. - Analyze campaign data, generate reports, and recommend optimizations. - Collaborate with marketing and sales teams to align messaging and funnel goals. Required Skills: - Strong communication and written English skills. - Understanding of B2B marketing principles and sales funnel concepts. - Proactiveness, curiosity, and willingness to experiment. - Basic familiarity with email tools, CRM systems, and LinkedIn Sales Navigator. - Ability to analyze data, derive insights, and iterate campaigns. Required Education & Certifications: - Current bachelor’s or master’s student in Marketing, Communications, Business, Sales, or related discipline. - No prior experience required; motivation and learning agility are essential.