- Company Name
- Devialet
- Job Title
- Product Marketing Manager (H/F)
- Job Description
-
**Job Title:** Product Marketing Manager
**Role Summary:**
Leads product marketing initiatives across the product lifecycle, translating market and user insights into compelling product positioning, messaging, and experiences. Acts as the internal voice of the customer, ensuring product value is clearly communicated and perceived by the market. Collaborates with R&D, Design, Sales, Marketing, and Customer Service to drive product success and growth.
**Expectations:**
- 4–6 years (or up to 10 years) experience in product marketing, product management, or a similar role.
- Strong customer‑centric mindset with a passion for luxury‑lifestyle technology.
- Ability to synthesize market data, craft clear messaging, and manage cross‑functional projects.
- Fluent English (both written and spoken).
**Key Responsibilities:**
- Define and execute all external product‑marketing assets (spec sheets, tutorials, packaging, white papers).
- Ensure consistent product experience across web, mobile apps, and reseller sites.
- Build product narratives, “reasons to buy,” and pricing strategies.
- Conduct internal and external analyses of customers, prospects, markets, and competitors by product category.
- Prepare and support product launches in close partnership with the Go‑to‑Market Manager.
- Train and equip Sales, Marketing, and Customer Service teams with product knowledge and tools.
- Contribute to the Devialet companion app experience (flow, usage consistency, wording) with Software and UX/UI teams.
- Monitor post‑launch performance and recommend product iterations.
- Participate in strategic product activities: roadmap definition, brief writing for new products/accessories, specification creation, use‑case definition, feature prioritization, and positioning.
**Required Skills:**
- Market and business analysis, data‑driven decision making.
- Excellent written and verbal communication; strong copywriting ability.
- Project management and cross‑functional collaboration.
- Ability to work in fast‑paced, technical, innovative environments.
- Entrepreneurial, dynamic mindset.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Business, Engineering, or related field (Master’s preferred but not mandatory).
- Relevant certifications (e.g., Product Management, Marketing) are a plus.