- Company Name
- Live Nation Entertainment
- Job Title
- Marketing Manager
- Job Description
-
**Job Title:** Marketing Manager
**Role Summary:**
Lead the development and execution of localized B2B and B2C marketing strategies to drive ticket sales, brand visibility, and client satisfaction in the Belgian market. Manage a small team, oversee budgets, and collaborate with commercial, regional, and external partners while maintaining strong client and media relationships.
**Expectations:**
- Define and implement marketing plans aligned with global brand and business objectives.
- Lead, coach, and motivate a team of marketing professionals.
- Deliver measurable campaign results and ROI improvements.
- Foster collaborative culture and share best practices across regions.
- Maintain fluency in Dutch, French, and English for all communications.
**Key Responsibilities:**
1. Develop and execute local marketing strategies and digital campaigns (SEO, SEA, paid/social media, programmatic).
2. Manage team performance, development, resources, and budget allocation.
3. Coordinate with commercial teams to create tailored client solutions.
4. Build and sustain consultative client relationships; provide campaign planning support.
5. Track, analyze, and report campaign performance; adjust tactics based on insights.
6. Contribute to regional marketing discussions and align local activities with broader initiatives.
7. Handle media and press relations as needed.
8. Promote knowledge sharing, innovation, and a proactive team environment.
**Required Skills:**
- Proven expertise in marketing strategy, digital campaign execution, analytics, and reporting.
- Strong team leadership and budget management abilities.
- PR and media relations experience.
- Hands‑on proficiency with email platforms, social media tools, planning software, and CRM systems.
- Working knowledge of Adobe Photoshop, CMS platforms, and basic HTML (plus).
- Excellent interpersonal and communication skills; confident, honest, solution‑oriented.
- Ability to manage multiple projects, prioritize shifting demands, and drive results.
- Fluency (spoken and written) in Dutch, French, and English.
**Required Education & Certifications:**
- Bachelor’s degree or higher in Marketing, Communications, or a related field.
- Minimum 3 years of relevant marketing experience, including leadership/managerial responsibilities. (Relevant certifications in digital marketing, analytics, or CRM are advantageous but not mandatory.)