- Company Name
- Thorogood
- Job Title
- Graduate Marketer - London
- Job Description
-
Job title: Graduate Marketer
Role Summary: Junior marketing professional entering the workforce, responsible for creating, managing, and optimizing content across digital channels, supporting brand awareness and lead generation initiatives within a global consulting firm.
Expactations: Deliver high‑quality copy and media assets, collaborate with cross‑functional teams and external agencies, adhere to brand guidelines, maintain data accuracy in CRM systems, and analyse performance to recommend improvements.
Key Responsibilities:
- Ideate, edit, and publish content for webpages, social media, and email marketing.
- Manage WordPress CMS publishing and coordinate with web agencies to enhance site functionality.
- Adapt long‑form content for social platforms, develop social media strategies, and monitor engagement.
- Schedule and execute email marketing campaigns, analyze distribution lists, and propose optimisations.
- Maintain and cleanse CRM contacts, track marketing engagements, and produce reports for sales support.
- Plan logistics and advertising for global webinars, workshops, and in‑person events; work with event agencies.
- Source and maintain branded collateral, ensuring consistency with branding guidelines.
- Plan, launch, and optimize Google, display, YouTube, and LinkedIn paid campaigns; monitor spend and ROI.
- Explore emerging advertising channels and emerging LLM advertising opportunities.
Required Skills:
- Strong copywriting, copyediting, and attention to detail.
- Proficiency with Canva, Adobe Creative Cloud, and WordPress CMS.
- Data analysis and reporting skills, experience with website analytics and CRM tools.
- Basic knowledge of digital advertising platforms (Google Ads, LinkedIn Ads, YouTube Ads).
- Project coordination, stakeholder communication, and agency liaison.
- Adaptability to hybrid workflow and flexible start dates.
Required Education & Certifications:
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- No specific certifications required, but familiarity with digital marketing tools is preferred.