Inizio Engage

About the Company

Inizio Engage (previously Ashfield Engage) is a global strategic, commercial and creative engagement partner that specializes in healthcare. Combining our unique mix of consultation, creation and activation expertise with the latest technology, we design and deliver tailored solutions that inspire lasting change.

Breakthroughs in science. New technologies. Economic uncertainty. Global events. Regulatory changes. It’s tough to keep up. And for our clients, the pace of change is only increasing.

But, for those who can adapt fast enough, this unprecedented change represents an unparalleled opportunity.

That’s why at Inizio Engage we’ve brought together a group of more than 7,000 experts, working in more than 20 countries. A passionate, diverse team with global reach and local knowledge. Together, we partner with our clients to challenge conventional thinking to empower people to make better health decisions and enhance treatment outcomes across the globe.

Proudly part of Inizio – the market-leading commercialization partner for health and life sciences. From early-stage development to loss of exclusivity, we simplify complexity, unlock value, and make collaboration seamless at every pivotal moment – delivering personalized engagement that drives real-world healthcare impact.

Listed Jobs

Company Name

Inizio Engage

Job Title

Product Manager OTC (NL/ENG) - BENELUX

Job Description

**Job Title:** Product Manager OTC – Benelux **Role Summary** Lead the commercialization and ongoing management of over‑the‑counter product lines in Belgium and Luxembourg. Drive marketing strategy, coordinate cross‑functional activities, and ensure market success from development through lifecycle. **Expectations** - Partner with sales to build a strong opportunity pipeline. - Provide commercial recommendations for new projects based on robust business cases. - Work closely with R&D and supply chain to support successful product launches. - Own the product lifecycle, from requirement gathering to vision setting. - Define, execute, and assess all marketing, promotion, and communication activities. - Maintain expertise in competitive landscape and industry trends. - Analyse brand performance and marketing ROI. - Lead agency relationships and internal communications. - Manage Key Opinion Leaders (KOLs) and external stakeholder engagement. **Key Responsibilities** - Develop and execute marketing strategies for OTC products in Benelux. - Manage product lifecycle, prioritising customer needs and business objectives. - Coordinate new product introductions with R&D and supply chain. - Plan and execute marketing campaigns, advertising, and promotional events. - Benchmark competitors and monitor industry developments. - Report and analyse sales data, marketing performance, and ROI. - Lead media agency briefings and day‑to‑day collaboration. - Prepare presentations and training for the sales team. - Manage KOL relationships and influence. - Travel as required, including overnight stays. **Required Skills** - Minimum 5 years in product management (OTC/Rx preferred), ideally in wound care. - Dutch native speaker; fluent in English and French (written & spoken). - Strong analytical skills – Excel, Power BI, or similar. - Excellent planning, organization, and event coordination. - Strong verbal & written communication across all levels. - Entrepreneurial mindset with a proven record of owning projects. - Customer‑focused, with experience in field market analysis. - Comfortable with travel and overnight stays. **Required Education & Certifications** - Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field. - Any additional certifications in product or marketing management are advantageous.

Brussels region, Belgium

Hybrid

Mid level

05-02-2026