- Company Name
- The Change Partners - Global talent specialists for a connected world
- Job Title
- Digital Business Consultant
- Job Description
-
Job Title: Digital Business Consultant
Role Summary:
Lead AI‑driven enhancements to CRM and eStore operations, delivering increased personalization, efficiency, and performance for a global consumer technology brand.
Expectations:
- Execute a 12‑month engagement targeting high‑impact AI use cases.
- Deliver measurable improvements in customer experience and business KPIs.
Key Responsibilities:
- Analyze existing CRM and eStore processes to identify gaps and improvement opportunities.
- Discover, validate, and prioritize AI use cases such as personalization, predictive analytics, and automation.
- Recommend and integrate MarTech solutions, ensuring seamless data flow and API‑led workflows across platforms.
- Own end‑to‑end implementation: project scoping, configuration, testing, deployment, monitoring, and iterative optimization.
- Collaborate with marketing, e‑commerce, IT, and data teams across Europe.
- Design AI architecture, technical roadmaps, and governance frameworks.
- Produce clear documentation, training materials, and process guidelines.
Required Skills:
- 7+ years in digital marketing, CRM, MarTech, or e‑commerce operations.
- Strong AI application knowledge within marketing or customer experience.
- Hands‑on experience with Adobe Experience Cloud, Salesforce, SAP Hybris, or equivalent platforms.
- Expertise in data integration, CDPs, segmentation, and API‑based workflows.
- Ability to translate business requirements into scalable technical solutions.
- Excellent stakeholder management, communication, and presentation skills.
- Consulting background preferred; experience in consumer electronics or retail advantageous.
Required Education & Certifications:
- Bachelor’s degree in Business, Marketing, Information Systems, Computer Science, or a related field.
- Relevant certifications (e.g., Salesforce Certified Administrator/Advanced Analyst, Adobe Experience Cloud certification, or equivalent MarTech credentials) are highly preferred.