- Company Name
- INX International Ink Co.
- Job Title
- Sales & Marketing Operations Specialist
- Job Description
-
**Job Title**
Sales & Marketing Operations Specialist
**Role Summary**
Acts as the key technical partner to sales and marketing leadership, responsible for the design, configuration, governance, training, and continuous optimization of Salesforce Sales, Marketing, and Service Clouds. Enables data‑driven decision making, cross‑platform integration, and end‑to‑end process automation to increase pipeline velocity, forecast accuracy, and marketing ROI.
**Expectations**
- Deliver end‑to‑end Salesforce implementation and ongoing platform enhancements.
- Maintain data quality, security, and governance across the CRM ecosystem.
- Translate business requirements into functional specifications, user stories, and acceptance criteria.
- Own configuration, testing, release, and user training for all Salesforce users.
- Build and manage attribution models and performance dashboards for sales and marketing metrics.
- Work collaboratively with ERP, web, marketing automation, advertising, and social media systems to ensure seamless data flow.
- Provide analytical insights to optimize campaigns, lead management, and service case handling.
**Key Responsibilities**
1. Lead Salesforce CRM implementation (Sales, Marketing, Service Clouds) with internal stakeholders and external integrators.
2. Gather requirements, produce functional specs, user stories, and acceptance criteria.
3. Design data model, security, permissions, and automation (Flows, approvals, workflows).
4. Configure objects, fields, page layouts, validation rules, reports, and dashboards.
5. Manage data integrity, governance, documentation, and standard operating procedures.
6. Create QA and UAT plans, conduct testing, and coordinate sign‑offs.
7. Plan and execute deployments, manage release notes, and oversee change management.
8. Develop tailored training programs and conduct workshops for sales, marketing, and service users.
9. Monitor platform adoption, data quality, and performance; recommend and implement improvements.
10. Drive lead, opportunity, and case management workflow optimization.
11. Build attribution models and reporting to track lead sources, campaign effectiveness, pipeline health, conversion rates, and revenue impact.
12. Partner with cross‑functional leaders (Sales, Marketing, Service, IT) to evolve processes and system capabilities.
**Required Skills**
- Salesforce platform administration and configuration.
- Proficient in creating and optimizing Reports, Dashboards, and Analytics Cloud.
- Experience with Salesforce Flow, Workflow, Process Builder, and approval processes.
- Data modeling, security, and governance best practices.
- Strong analytical and problem‑solving abilities.
- Project management and change‑management skills.
- Excellent communication and training delivery.
- Ability to translate business needs into technical solutions.
**Required Education & Certifications**
- Bachelor’s degree in Business Administration, Marketing, Information Systems, Analytics, or related field.
- 5+ years of hands‑on sales and marketing operations or Salesforce administration experience.
- Salesforce Certified Administrator (required).
- Preferred: Salesforce Certified Advanced Administrator, Platform App Builder, Marketing Cloud Administrator, Service Cloud Administrator, or CPQ certification.
- Knowledge of ERP integration (SAP S/4HANA) and marketing automation platforms considered an advantage.
Schaumburg, United states
On site
Senior
24-02-2026