- Company Name
- Naturalmat
- Job Title
- Ecommerce Manager
- Job Description
-
**Job Title:**
E‑Commerce Manager
**Role Summary:**
Lead and optimize the online sales channel for a premium lifestyle brand, overseeing the Shopify Plus storefront, driving digital revenue, and ensuring a seamless omnichannel customer experience. Use data‑driven insights to improve site performance, conversion rates, and customer engagement across web, email, and SEO initiatives.
**Expectations:**
- Maintain a high‑performing, brand‑aligned e‑commerce website.
- Develop and execute trading calendars, promotions, and product launches.
- Deliver measurable improvements in traffic, conversion, average order value, and revenue.
- Collaborate cross‑functionally with marketing, product, and showroom teams to ensure a unified customer journey.
**Key Responsibilities:**
- Manage day‑to‑day operations of the Shopify Plus site, including product listings, collections, and content updates.
- Lead website development projects with external agencies, enhancing functionality and user experience.
- Coordinate with technical teams to integrate Shopify with back‑office systems.
- Plan and run e‑commerce promotional calendars, seasonal campaigns, and new‑product launches.
- Track, analyze, and report core performance metrics; identify and act on optimization opportunities.
- Optimize the online customer journey and create landing pages for campaigns and paid traffic.
- Oversee email marketing via Klaviyo, managing list growth, automated flows, and integration with the site.
- Own SEO strategy, implement on‑page optimisation, and monitor emerging AI‑search trends.
**Required Skills:**
- Proven e‑commerce management experience, preferably in premium retail or lifestyle brands.
- Expert knowledge of Shopify/Shopify Plus (product management, theme editing, app integrations).
- Strong analytical skills; proficient with Google Analytics or similar tools and data‑driven decision making.
- Hands‑on experience with SEO tactics and content strategy.
- Proficiency with email marketing platforms, ideally Klaviyo, including automation and segmentation.
- Excellent project management; ability to brief agencies, prioritize tasks, and meet deadlines.
- Collaborative mindset with strong communication skills across marketing, product, and operations teams.
**Required Education & Certifications:**
- Bachelor’s degree in Business, Marketing, E‑Commerce, or a related field (or equivalent professional experience).
- Preferred certifications: Shopify Partner/Expert, Google Analytics Individual Qualification, SEO certifications (e.g., SEMrush, Ahrefs), or Klaviyo certification.