- Company Name
- The Jockey Club
- Job Title
- Digital Marketing Manager
- Job Description
-
**Job Title:** Digital Marketing Manager
**Role Summary:** Lead the planning, execution, and evaluation of digital marketing campaigns for a charity focused on horse racing industry welfare. Drive engagement across owned digital channels, support fundraising and awareness initiatives, and manage a small digital marketing team.
**Expactations:**
- Deliver measurable growth in digital engagement and brand awareness.
- Launch and monitor multi‑channel campaigns that support fundraising goals.
- Maintain high‑quality creative assets and website performance.
- Mentor and develop a Digital Marketing Assistant.
**Key Responsibilities:**
- Plan, execute, and assess digital marketing and communication strategies across social media, email, and owned platforms.
- Support the Head of Communications in expanding reach and consistency of messaging.
- Line‑manage a Digital Marketing Assistant, providing coaching and performance feedback.
- Produce engaging digital content: copy, graphics, videos for social media, website, and email.
- Create and publish marketing materials (campaign assets, event programmes) using Adobe Creative Cloud, InDesign, and Canva.
- Manage and enhance the charity’s website and other digital platforms; maintain HTML, SEO, and content optimization.
- Plan and support awareness and fundraising campaigns through targeted digital communications.
- Analyse performance data, generate insights, and recommend optimisations.
- Attend industry, welfare, and fundraising events to capture content for digital channels.
**Required Skills:**
- Proven experience in digital marketing across multiple platforms (social media, email, website).
- Strong creative and design skills; proficiency in Adobe Creative Cloud (including InDesign) and Canva.
- Excellent copywriting, editing, and attention to detail.
- Website management skills, including basic HTML and SEO/content optimisation.
- Knowledge of digital analytics, reporting, and performance measurement.
- Ability to prioritise, meet deadlines, and adapt in a fast‑paced environment.
- Experience in line‑management or supervising a junior team member.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred.
- Relevant certifications in digital marketing, SEO, or analytics highly desirable.
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