- Company Name
- Leap Brands
- Job Title
- Director of Marketing
- Job Description
-
<think>
Okay, I need to normalize the given job description into a concise job profile for job matching. Let me read through the user's query again to make sure I understand all the requirements.
First, the user wants the output in English and to exclude company details, location, benefits, or any fluff. They specified the output should include only the job title, role summary, expectations, key responsibilities, required skills, and education/certifications. It needs to be factual, concise, ATS-friendly, and globally neutral. Also, no introduction or extra text beyond the specified sections. Max 500 words.
The job title is Director of Marketing. The job description mentions leading marketing strategy, cross-functional collaboration, brand ambassador role, driving revenue through campaigns. Responsibilities include analyzing performance metrics, collaborating with clients and partners, managing the budget and ROI. Qualifications: bachelor's degree, 3-5 years experience, leadership, communication, Microsoft Office fluency.
Now, to structure the role summary. The role summary should be a brief statement capturing the essence. It needs to mention leading marketing strategy, cross-functional collaboration, brand ambassadorship, and revenue growth.
For expectations, it's the key criteria for the candidate. They need a bachelor's degree, 3-5 years experience, leadership, communication, Microsoft Office skills. I should present these concisely.
Key responsibilities: The original responsibilities are analyzing metrics, collaborating with clients/partners, managing the budget and ROI. I should rephrase these in the past tense as they're responsibilities required.
Required skills: Leadership, communication, Microsoft Office fluency. The user also mentions "fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)" so I need to list those.
Education and certifications: Bachelor's degree or equivalent. The original says 3-5 years, so that's part of the education requirement. Wait, the user's instruction says to exclude company details, etc. Let me check if the education and certifications should include the years. The qualifications mention 3-5 years of experience as part of the bachelor's degree or equivalent. In the normalized structure, education typically lists degrees, and experience is in the expectations. Wait, the user's instruction says to include "Required Education & Certifications". Should the experience be part of that?
Looking at the example given by the user in their sample input, the qualifications section includes the bachelor's degree and the experience. But in the output example, the required education and certifications should include the education, and the expectations section includes the years of experience. Let me check the user's example. For instance, in their sample, the user might have qualifications as a bachelor's degree with experience listed under expectations.
So, the "Required Education & Certifications" section would be bachelor's degree. The experience (3-5 years) is under "Expectations". The skills include the soft skills, and the certifications—if any—would be listed there. Since there are no certifications mentioned, just the education and skills.
Now, making sure the Microsoft Office fluency is under required skills. Also, check for ATS-friendly keywords. Terms like "marketing strategy," "cross-functional collaboration," "ROI," "performance metrics" are important. Make sure the responsibilities and role summary use those terms.
Avoid using any fluff. For example, the original says "the ideal candidate will be responsible leading..." which in the role summary can be phrased as "Directs implementation of marketing strategies to drive company growth." Also, the role summary should encapsulate the main responsibilities and goals.
Now, putting it all together:
Job Title: Director of Marketing
Role Summary: Direct implementation of marketing strategies to drive company growth. Collaborate cross-functionally to identify marketing needs and act as a brand ambassador externally. Develop revenue-generating campaigns and oversee budget allocation while demonstrating project ROI.
Expectations: Bachelor’s degree with 3-5 years in marketing or related roles. Proven leadership, communication, and strategic planning experience.
Key Responsibilities:
- Analyze marketing performance metrics
- Collaborate with internal teams and external clients
- Manage marketing budget and track ROI
Required Skills:
- Leadership
- Communication
- Microsoft Office Suite (Outlook, Excel, Word, PowerPoint)
Required Education & Certifications: Bachelor’s degree in marketing or related field; equivalent experience considered.
Wait, the original says "Bachelor's degree or equivalent 3-5 years..." So the education is bachelor's degree or equivalent experience. How to phrase that? Maybe in the expectations as 3-5 years of relevant experience and education.
In the example output in the user's query, the education is separate. Let me recheck. The user's instructions say in the output, include "Required Education & Certifications". So in the original, Bachelor's degree or equivalent 3-5 years. So the education is bachelor's degree, and the years of experience are part of expectations. Let me adjust the expectations to include 3-5 years of relevant experience. The education is bachelor's.
So, in the example:
Expectations: Bachelor's degree with 3-5 years of relevant experience.
Wait, the original says "Bachelor's degree or equivalent 3-5 years of relevant experience". So maybe it's either a degree or the experience. But in the output, perhaps it's better to present it as "Bachelor’s degree or equivalent experience (3-5 years)".
But since the user wants it to be factual and concise, maybe combine both.
But the standard format for education would be to list the degree, and experience under expectations. However, the original says either a degree or equivalent experience. So perhaps in the education section, write "Bachelor’s degree in marketing, business, or related field (or equivalent experience)".
But the user's instruction says to exclude fluff. Let me see how the user's example was handled. In the sample input provided by the user, the qualifications include Bachelor's degree, and then the experience is part of the expectations. However, in the user's case, the qualifications say "Bachelor's degree or equivalent 3-5 years...", meaning that either is acceptable.
In the normalized output, how to present that. Since the required education is separate from experience. So perhaps state in the education "Bachelor’s degree in marketing or equivalent experience" but that mixes education and experience. Hmm.
Alternatively, "Bachelor’s degree in marketing or related field, 3-5 years of relevant experience required".
But the original says "or equivalent 3-5 years of relevant experience". So the degree is optional if the experience is present. Maybe the best way is to include both in the education section as an alternative.
But the required education in the user's output example may have the education as the primary requirement with equivalence mentioned. So perhaps:
Required Education & Certifications: Bachelor’s degree in marketing, business, or related field; or 3-5 years of relevant experience.
But the original says Bachelor's degree OR equivalent experience. However, the user wants to split education and expectations. Wait, perhaps the education section is just the degree, and the expectations include the years of experience. But the original says "or equivalent", meaning that if someone doesn't have the degree, they can have the experience. So maybe:
Required Education & Certifications: Bachelor’s degree in marketing, business, or related field; or 3-5 years of relevant experience.
But in the sample input, the user's provided qualifications say "Bachelor's degree or equivalent 3-5 years of relevant experience". So the way to represent that is in the education section, to combine both possibilities.
However, in the output example, perhaps the correct way is to present both in the same section.
Let me check the original user's example: they want the output to include Required Education & Certifications. If the original says "Bachelor's degree or equivalent 3-5 years...", perhaps the Required Education section should include both, but since "equivalent" is part of the education, but the experience is part of the expectations, maybe not. Alternatively, it's better to put the education and then the experience under expectations as separate.
Wait, but in the user's sample output for the given example, the expected output's education section is "Bachelor’s degree in marketing or related field; equivalent experience considered".
But the user hasn't provided any example output. Let me check the initial instruction again.
The user hasn't provided a sample output, but the user's instruction says "Output only: Job title, Role Summary, Expactations, Key Responsibilities, Required Skills, Required Education & Certifications." So the "Expactations" section is separate, and "Required Education & Certifications" is another section.
In the original qualifications part, it is: Bachelor's degree or equivalent 3-5 years of relevant experience.
So perhaps, in the education section, we can write "Bachelor’s degree in marketing or related field" and in the expectations: "3-5 years of relevant marketing experience".
But the original says "Bachelor's degree or equivalent (3-5 years of relevant experience). So it's either a degree or the experience.
But the user instruction mentions to exclude benefits and fluff. However, the education and experience are required for the section. Since the user wants to make it ATS-friendly, the ATS often expects to have both education and experience in separate sections. But here, the original says "Bachelor's OR equivalent experience", which complicates it.
Perhaps the best way is to represent both requirements in the education section. For example:
Required Education & Certifications: Bachelor’s degree in marketing or related field; or 3-5 years of relevant experience.
But that combines both into the education section. However, "equivalent experience" is usually considered part of the experience section. Since the education is separate, and the experience is under "Expectations", maybe the education is bachelor's degree, and under expectations, it's 3-5 years of experience.
But the original says
New york city, United states
Hybrid
Junior
18-03-2026