- Company Name
- Away
- Job Title
- Brand Experiences & Retail Marketing Manager
- Job Description
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**Job Title**
Brand Experiences & Retail Marketing Manager
**Role Summary**
Lead the creation and execution of in‑store brand experiences that drive customer engagement, traffic, and measurable business outcomes. Own end‑to‑end activation strategy, collaborate cross‑functionally, and manage vendors and budgets to deliver scalable, high‑impact experiential programs across multiple retail locations.
**Expectations**
- Minimum 5 years in brand marketing, retail marketing, or event production with a proven record of delivering complex, high‑visibility projects from concept to completion.
- Demonstrated ability to build scalable playbooks, frameworks, or standardized processes for multi‑location execution.
- Strong analytical mindset; able to set KPIs, measure performance (foot traffic, engagement, conversion), and translate insights into actionable improvements.
- Effective stakeholder‑management skills; capable of aligning diverse teams and driving projects forward.
- Experience managing budgets and external vendors or freelancers.
- Creative, innovative, and agile; thrives in fast‑paced, evolving environments.
**Key Responsibilities**
- Develop and execute a comprehensive end‑to‑end strategy for live brand experiences using retail stores as primary platform.
- Conceptualize, pitch, and scale innovative experiential programs that deepen engagement and expand brand footprint.
- Translate brand strategy into cohesive in‑store activations aligned across all touchpoints and channels.
- Partner with Retail and Marketing leadership to identify local opportunities and align programs with broader brand and revenue goals.
- Create cross‑functional briefs, aligning Brand, Retail, Wholesale, Visual Merchandising, Social, Creative, Growth, and Legal teams.
- Source vendors, manage supplier relationships, and oversee production from ideation through execution, measurement, and optimization.
- Serve as on‑ground brand lead for key experiential moments, making real‑time decisions to protect brand integrity.
- Onboard and manage freelance and external partners to ensure high‑quality, brand‑aligned execution.
- Maintain a scalable experiential playbook enabling consistent, efficient activation across markets.
- Manage the experiential marketing budget, optimize spend, and deliver measurable traffic, engagement, and ROI.
- Define KPIs, track performance, and generate data‑driven recommendations to refine, scale, or sunset programs.
**Required Skills**
- Project management & cross‑functional collaboration
- Vendor & freelancer management
- Data analysis & performance measurement
- Strategic planning & execution of experiential marketing
- Budget management and financial acumen
- Strong communication and stakeholder engagement
- Creative ideation and brand storytelling
- Adaptability in a fast‑paced environment
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Advertising, Event Management, Business, or related field.
- Certifications in project management or experiential marketing are a plus.