Groupe TF1

About the Company

Le groupe TF1 est un leader français des médias, présent dans la télévision linéaire, le streaming et la production audiovisuelle. Sa priorité est de construire un modèle lui permettant de financer durablement la meilleure offre de divertissement gratuite et d’information de qualité. Chaque mois, 58 millions de Français plébiscitent ses programmes via ses chaînes en clair, et 35 millions en streaming sur TF1+. Son pôle Studio TF1 (ex-Newen Studios), qui réunit plus de 50 sociétés et labels en France et à l’international, est un acteur référent de la production et de la distribution. #LesFrançaisEnsemble

Listed Jobs

Company Name

Groupe TF1

Job Title

Responsable Growth Marketing - TF1 PUB H/F

Job Description

**Job Title:** Growth Marketing Manager (B2B) **Role Summary:** Lead the development and execution of an innovative growth marketing strategy to acquire and retain small‑and‑medium enterprise (SME) clients for a new B2B advertising platform. Define the customer journey, select acquisition levers, set KPIs, and collaborate with acquisition, tech, and content teams to drive continuous improvement. **Expectations:** - Design and implement data‑driven acquisition and retention programs that meet budget and ROI targets. - Build and maintain segmentation, automation, and reporting frameworks. - Act as the primary liaison between marketing, product, and IT to translate business needs into technical specifications. **Key Responsibilities:** 1. **Acquisition:** Identify, activate, and optimize B2B digital acquisition channels; manage spend; analyze funnel performance for continuous improvement. 2. **Retention:** Create B2B client segmentation; run automation campaigns (email, retargeting, LinkedIn, push); nurture prospects and existing customers. 3. **Content:** Define content needs for SME audience; coordinate production with creative teams; monitor audience engagement metrics. 4. **Analytics & Reporting:** Establish KPI dashboard; track performance; provide actionable insights to adjust tactics. 5. **Tech Interface:** Draft requirement specifications; work closely with IT on the unified B2B portal and marketing automation tools; ensure privacy (GDPR) compliance. **Required Skills:** - Minimum 3 years growth marketing experience with proven acquisition & retention results (B2B experience a plus). - Strong analytical mindset; ability to translate data into strategy. - Entrepreneurial, proactive, and creative approach to testing new tactics. - Project management competence; able to handle multiple initiatives simultaneously. - Proficiency with digital marketing tools: Google Ads/Analytics, Salesforce CRM, BI platforms, LinkedIn Ads, marketing automation suites; knowledge of privacy/GDPR regulations. **Required Education & Certifications:** - Bachelor’s degree in Marketing, Business, Data Analytics, or related field (Master’s preferred). - Relevant certifications (e.g., Google Analytics, Google Ads, Salesforce, HubSpot, or similar) are advantageous.

Boulogne-billancourt, France

Hybrid

Junior

05-01-2026

Company Name

Groupe TF1

Job Title

Responsable Partenariats New Business H/F

Job Description

Job Title: New Business Partnership Manager (H/F) Role Summary Lead the development and management of strategic partnerships to accelerate adoption of a new B2B platform for SMEs. Drive end‑to‑end partnership lifecycle from identification and negotiation to execution and performance monitoring, ensuring alignment with business objectives and technical integration. Expectations - Deliver measurable partnership growth in a dynamic media/digital ecosystem. - Operate independently, managing multiple initiatives simultaneously. - Exhibit entrepreneurial mindset, proactively spotting and creating value‑added collaborations. - Maintain strong stakeholder relationships, ensuring mutual satisfaction and ongoing expansion opportunities. Key Responsibilities 1. Partner Identification & Mapping – Conduct market analysis to identify high‑potential strategic partners; prioritize based on contribution to growth and alignment with platform capabilities. 2. Negotiation & Formalization – Lead negotiations, craft partnership agreements, and define clear objectives, deliverables, and success metrics. 3. Partnership Management – Oversee ongoing partner relations, monitor goal attainment, address issues, and drive continuous improvement initiatives. 4. Technical Project Oversight – Coordinate technical integration projects linked to partnerships, ensuring timely and quality delivery. 5. KPI & Impact Measurement – Implement measurement tools, track partnership KPIs, analyze results, and report on ROI and effectiveness. 6. Cross‑Functional Collaboration – Work closely with product, marketing, data, and sales teams to align partnership activities with broader business strategies. Required Skills - 3 to 5 years experience in media or digital partnership roles. - Proven negotiation ability and experience closing strategic agreements. - Strong project management, multitasking, and problem‑solving skills. - Excellent communication, presentation, and client‑relationship skills. - Analytical mindset with competency in KPI development and performance tracking. - Entrepreneurial drive – identifies opportunities and executes creative partnership solutions. - Familiarity with local media ecosystem advantageous. Required Education & Certifications - Bachelor’s degree in Business, Marketing, Communications, or a related field. - Professional certifications in Project Management (PMP, Prince2) or Partnership Management preferred but not mandatory.

Boulogne-billancourt, France

Hybrid

Junior

05-01-2026

Company Name

Groupe TF1

Job Title

Directeur de clientèle annonceurs - Direction des marques et du développement TF1 PUB H/F

Job Description

**Job Title** Client Services Director – Advertising (TF1 PUB) **Role Summary** Senior commercial leader responsible for a portfolio of high‑value advertisers, delivering integrated media solutions across TF1’s TV, streaming, digital, sponsorship and OOH assets. Acts as a strategic partner to clients, drives revenue growth, and ensures high‑quality service and reporting. **Expectations** - 8‑10 years of proven sales experience in a media sales house or multi‑media agency. - Strong commercial temperament with diplomatic negotiation skills. - Ability to understand client business challenges, propose relevant solutions, and foster long‑term relationships. - Business‑oriented mindset with data‑driven decision making and KPI focus. - Availability to start Q2 2026; flexibility for up to 2 days/week remote work. **Key Responsibilities** - Own and expand a multi‑sector client portfolio, aligning offers with market seasonality. - Serve as sector expert and primary point of contact, presenting cross‑media proposals that maximize revenue. - Conduct quantitative and qualitative analyses to prepare pitches, track performance, and inform strategy. - Provide regular commercial reporting and market intelligence to internal teams. - Collaborate with marketing, communication, and product teams to design brand‑content and cross‑media campaigns. - Ensure client satisfaction, retention, and achievement of sales targets. **Required Skills** - Advanced commercial and negotiation abilities. - Strong interpersonal and relationship‑building skills. - Strategic thinking with solid marketing insight. - Excellent analytical capabilities; comfortable with data and KPI analysis. - Proficiency in Microsoft Office (Word, Excel, PowerPoint). - In‑depth knowledge of media channels, advertising market, and digital ecosystems. - Autonomous, reliable, adaptable, and team‑oriented. **Required Education & Certifications** - Bachelor’s or Master’s degree (Bac+4/5) in Business, Marketing, Communications, or a related field (e.g., Grande École, university). - No specific certifications required.

Boulogne-billancourt, France

Hybrid

Senior

06-01-2026

Company Name

Groupe TF1

Job Title

Développeur Salesforce F/H

Job Description

**Job Title** Salesforce Developer **Role Summary** As a Salesforce Developer you will design, develop, and maintain custom solutions within Salesforce SalesCloud and Marketing Cloud for the advertising operations of a large media group. You will work closely with product, sales, and technical teams to deliver scalable, high‑quality features that support the full advertising lifecycle, from prospecting to financial management and client portal. **Expectations** - Deliver robust, scalable applications on Salesforce with high code quality. - Communicate effectively with cross‑functional stakeholders. - Contribute to technical strategy, architecture decisions, and continuous improvement initiatives. **Key Responsibilities** - Analyze business requirements and translate them into technical designs, impact studies, mock‑ups, and POCs. - Lead the technical architecture and coding of Salesforce applications using Apex, Lightning/Web Components, or Visualforce. - Manage testing, code reviews, and deployments through CI/CD pipelines. - Produce and maintain detailed technical documentation, including architecture diagrams and specifications. - Act as a technical champion, proposing new integrations, custom features, and platform enhancements. - Implement roadmap tasks such as automated testing, code quality tooling, and self‑service deployment. - Perform code analysis and reverse engineering on legacy components to improve maintainability. - Keep abreast of Salesforce release updates and recommend adoption of new features to meet business needs. **Required Skills** - Proficient in Apex; familiarity with Lightning Components and Visualforce (beneficial). - Strong experience with Salesforce SalesCloud and Marketing Cloud. - Certified Salesforce Platform Developer I/II (mandatory or strongly preferred). - Knowledge of CI/CD concepts, automated testing, and code quality tools. - Experience in Agile development practices. - Analytical mindset, strong problem‑solving skills, and meticulous attention to detail. - Excellent communication and stakeholder‑management abilities. - Additional: Experience with Microsoft technologies (C#, .NET Core, Azure DevOps, Azure Web/API Services, SQL Server/Azure SQL) is a plus. **Required Education & Certifications** - Bachelor’s degree in Computer Science, Software Engineering, or related field. - Salesforce certifications: Platform Developer I/II, Administrator, or equivalent. ---

Boulogne-billancourt, France

Hybrid

Junior

12-01-2026