- Company Name
- Visiativ
- Job Title
- Responsable Marketing F/H
- Job Description
-
**Job Title:** Marketing Manager (B2B Software)
**Role Summary:**
Lead the marketing function for the Software Edition Business Unit, defining and embodying its identity to boost market visibility, reinforce positioning, and drive growth. Align marketing initiatives with business objectives, generate qualified leads, and support the BU’s strategic repositioning.
**Expectations:**
- Develop and execute a data‑driven marketing strategy that increases brand awareness and pipeline contribution.
- Align marketing plans with sales and product roadmaps to ensure cohesive go‑to‑market execution.
- Deliver measurable results on traffic, conversion, MQL generation and acquisition cost.
- Champion the BU’s brand voice and visual identity across all channels.
- Foster collaboration across multidisciplinary teams and mentor junior marketers.
**Key Responsibilities:**
- Create the annual marketing plan: market & competitor analysis, segmentation, positioning, KPI setting.
- Manage multichannel campaigns (SEO, SEA, email, social, display, webinars, events) and continuously optimize performance.
- Oversee digital assets: website management, UX, SEO, and content updates; implement marketing automation via HubSpot or Salesforce.
- Produce marketing collateral (brochures, videos, product sheets) and coordinate presence at trade shows and webinars.
- Track, analyze, and report on campaign metrics; adjust tactics to meet targets.
- Coordinate budgets and resources with finance, sales, and product teams.
**Required Skills:**
- 5‑8 years B2B marketing experience, preferably in software/SaaS.
- Proficiency with CRM, marketing automation (HubSpot, Salesforce), analytics, SEO/SEM, and social media tools.
- Strong analytical mindset, result‑orientation, and project‑management capabilities.
- Excellent communication and stakeholder‑management skills.
- Fluent in English (written and spoken); French proficiency advantageous.
**Required Education & Certifications:**
- Bachelor’s or Master’s degree (Bac+4/5) in Marketing, Communications, Business Administration or related field.
- Relevant certifications (e.g., HubSpot, Google Analytics, PMP) are a plus but not mandatory.
Charbonnières-les-bains, France
On site
Mid level
26-12-2025