- Company Name
- Solem Electronique
- Job Title
- Chargé de marketing et communication - Produits (H/F)
- Job Description
-
**Job Title:** Marketing and Communication Manager – Products (M/F)
**Role Summary:**
Lead end‑to‑end marketing and communication for IoT product portfolio across healthcare, environmental, and smart pool sectors. Own market analysis, product positioning, content creation, visual design, digital assets, and event coordination to drive brand awareness and demand generation.
**Expectations:**
- Deliver clear, customer‑centric messaging that translates product benefits into compelling marketing narratives.
- Own visual and written assets across print, web, social, and email channels.
- Collaborate with cross‑functional teams to ensure cohesive brand representation at events and trade shows.
- Work autonomously while maintaining alignment with broader marketing strategy.
**Key Responsibilities:**
1. Conduct market, customer, and trend research to identify growth opportunities.
2. Translate customer insights into product positioning and messaging.
3. Write and edit educational, persuasive content (print, web, technical briefs).
4. Design and produce visual assets using Adobe InDesign, Illustrator, Photoshop.
5. Create and adapt digital content (social media, website, e‑mail campaigns, short videos, infographics).
6. Plan and coordinate B2B trade show logistics—booth design, materials, timelines, briefs.
7. Represent the brand at events, showcasing innovations and engaging audiences before, during, and after exhibits.
8. Track campaign performance and adjust strategies to optimize ROI.
**Required Skills:**
- Strong written and verbal communication.
- Proven ability to craft clear, audience‑focused marketing collateral.
- Proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop).
- Experience managing digital content and social media channels.
- Project management skills for event planning and cross‑functional coordination.
- Analytical mindset for market research and performance measurement.
- Creativity, curiosity, and a tech‑savvy mindset.
**Required Education & Certifications:**
- Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field.
- Minimum of 5 years in a comparable marketing and communication role.
- Certification in Adobe Creative Cloud (preferred).