- Company Name
- Illuminate Recruitment Ltd
- Job Title
- Digital Marketing Executive
- Job Description
-
**Job Title:** Digital Marketing Executive
**Role Summary:** Own and execute end‑to‑end digital marketing for a professional membership organisation, driving member engagement, recruitment, and brand visibility across email, social, web, and paid channels.
**Expectations:**
- Deliver integrated, data‑driven campaigns that increase member reach and retention.
- Maintain a strong online presence, optimising website, SEO, and content strategy.
- Collaborate cross‑functionally with events, membership, and policy teams to align messaging.
- Operate autonomously in a remote environment, meeting deadlines and budget targets.
**Key Responsibilities:**
- Plan, launch, and assess digital campaigns (email, social, web).
- Create compelling copy, graphics, and short‑form video for newsletters, blogs, and social media.
- Manage CMS and website content, ensuring SEO best practices and optimal UX.
- Oversee day‑to‑day activity on LinkedIn, X (Twitter), and other platforms.
- Track performance metrics, analyse insights, and recommend improvements.
- Support webinars, online communities, and personalised communications.
- Coordinate with internal stakeholders for consistent campaign execution.
**Required Skills:**
- Proven digital marketing experience, preferably in a membership, charity, or professional services context.
- Strong copywriting and visual content creation.
- Proficiency with CMS, email marketing tools (e.g., Mailchimp), and analytics platforms.
- Solid understanding of SEO, PPC, and paid social advertising.
- Excellent organisation, project management, and multitasking abilities.
- Collaborative mindset with strong interpersonal skills.
- Comfortable working independently in a remote setting.
**Required Education & Certifications:**
- Bachelor’s degree (Marketing, Communications, Business, or equivalent).
- Professional certifications in digital marketing, analytics, or related fields helpful but not mandatory.