- Company Name
- 2K
- Job Title
- Senior Director, Global Marketing Strategy
- Job Description
-
**Job title:** Senior Director, Global Marketing Strategy
**Role Summary:**
Lead the creation and execution of integrated marketing strategies for flagship sports‑centric franchises, driving brand awareness, player acquisition, and long‑term engagement across global markets. Oversee a high‑performing marketing team, collaborate with cross‑functional and regional partners, and align initiatives with commercial and player experience goals.
**Expactations:**
- 10+ years of progressive brand marketing experience, with proven success building strategies for consumer‑facing products.
- Demonstrated leadership in building, mentoring, and scaling marketing teams.
- Ability to navigate fast‑paced, ambiguous, and complex environments.
- Global perspective with strong understanding of regional market dynamics.
- Bonus: experience in gaming, live‑product, or large entertainment properties; awareness of the sports ecosystem and partnership development.
**Key Responsibilities:**
- Develop and own brand and marketing vision for sports franchises, crafting emotionally resonant narratives.
- Advise on market potential, pricing, distribution, and post‑launch lifecycle strategies.
- Ensure strategic soundness in positioning, storytelling, player journey, content, partnerships, and audience engagement plans.
- Define and track key marketing metrics tied to commercial success and player experience.
- Lead end‑to‑end marketing execution, ensuring alignment with player and commercial targets.
- Design customer journey‑driven plans for current, lapsed, and prospective players.
- Enhance brand ambassador initiatives and deepen relationships with external partners and studios.
- Coordinate with regional and functional teams to implement a unified global strategy.
- Build, retain, and develop a high‑performing marketing organization.
**Required Skills:**
- Strategic planning and tactical execution, market analysis, and portfolio positioning.
- Pricing strategy, distribution channel optimization, and lifecycle management.
- Storytelling, content creation, and audience engagement expertise.
- Partnership development and brand ambassador management.
- Data‑driven decision making and metric definition.
- Team leadership, coaching, and cross‑functional collaboration.
- Global market insight and agility in dynamic environments.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Business, Communications, or related field (MBA or advanced marketing certifications considered an advantage).