Le Figaro

About the Company

Le Figaro, la culture de la liberté depuis 1826, 1er quotidien généraliste et 1er site d’information le plus consulté en France. Affichant une audience de plus de 9 millions visiteurs uniques (source : Médiamétrie/NetRatings), le site se caractérise par la qualité et la profondeur de ses contenus, fruit de la complémentarité entre ses rédactions papier (quotidien et magazines) et sa rédaction web; par ses usages Internet 2.0 et l'importance de la vidéo devenue un élément central de l'offre de contenus. Lefigaro.fr appuie également son développement sur les synergies construites avec les autres sites du groupe Figaro (Figaro Classifields, Meteoconsult, Le Particulier, Ticketac, Vodeo, Cplussur…) qui touchent au total plus de 14 millions de visiteurs uniques soit 1 internaute sur 3. http://www.lefigaro.fr

Listed Jobs

Company Name

Le Figaro

Job Title

Chef(fe) de projet CRM

Job Description

**Job Title** CRM Project Manager (Chef(fe) de projet CRM) **Role Summary** Lead the planning, execution and optimisation of CRM initiatives across the business units. Drive daily operational activities, manage weekly campaigns, and oversee the implementation of a Customer Data Platform (CDP). Collaborate with technical teams, business stakeholders and marketing units to improve data quality, segmentation and analytical reporting. **Expectations** - Own end‑to‑end management of CRM projects. - Ensure timely delivery of campaigns, data workflows and reporting. - Provide strategic insights on data optimisation and customer journey improvement. - Maintain strong cross‑functional communication and drive continuous performance enhancements. **Key Responsibilities** - Operate daily CRM functions: set up and monitor weekly campaigns, target segmentation, revenue tracking, and reporting. - Support business units (e.g., Madame Figaro, Gala) in community and database activation. - Lead the CDP implementation project: gather requirements, collaborate with technical teams, validate data matching, create and maintain workflows, track performance, and iterate for improvement. - Enhance data quality and journey optimisation: map databases, ensure database health, and improve opt‑in conversion processes. - Strengthen data qualification using DMP tools. - Produce analytics and dashboards using Google Analytics, Tableau, Data Studio, Salesforce, and other reporting platforms. **Required Skills** - Proven experience in digital marketing and CRM project management (minimum 1 year). - Strong grasp of CRM tools (Selligent), email routing, and segmentation logic. - Familiarity with CDP implementation and data matching processes. - Analytical skills: proficiency in Google Analytics, Tableau, Salesforce Reports, and data studio dashboards. - Advanced Excel capabilities and general Office suite knowledge. - Excellent written communication and presentation skills. - Ability to work independently, manage multiple priorities, and collaborate across teams. **Required Education & Certifications** - Bachelor's degree or equivalent in Digital Marketing, Marketing, Communications, Data Analytics, or related field. - Certifications in CRM platforms (e.g., Selligent, Salesforce) or data analytics are a plus but not mandatory.

Paris, France

Hybrid

29-10-2025