Titania Ltd

www.titania.com

1 Job

88 Employees

About the Company

Titania solutions are trusted by NOC, SOC, Incident Response and Cyber Protection teams to safeguard critical infrastructure and commercial entities, globally. Whether your organization needs real-time visibility and analysis of every network change to get ahead of threats and potential network disruptions. Or scheduled network posture and vulnerability assessments for enhanced attack surface management and compliance assurance. Titania has a solution for every stage of the journey to network readiness, recovery and resilience.

Listed Jobs

Company Name: Titania Ltd
Job Title: Customer Marketing Specialist
Job Description: **Job Title:** Customer Marketing Specialist **Role Summary:** Lead customer engagement initiatives to enhance retention, adoption, and advocacy for a B2B SaaS cybersecurity platform. Collaborate cross‑functionally to deliver targeted communications, content, and community programs that drive revenue growth and customer satisfaction. **Expectations:** - Build and maintain strong relationships with customers across the lifecycle. - Increase renewal rates, upsell, and cross‑sell opportunities through data‑driven campaigns. - Develop and publish customer‑centric content and advocacy materials. - Coordinate community and event programs to deepen engagement. **Key Responsibilities:** - Optimize renewal funnel with Customer Success and Account Management teams to reduce churn. - Design and execute targeted cross‑sell and upsell campaigns highlighting product value. - Run adoption and engagement initiatives, monitoring usage metrics to inform strategy. - Manage lifecycle communications: onboarding, product updates, renewal notices, newsletters, and announcements. - Identify and engage advocates for case studies, testimonials, and reference programs. - Build and maintain customer email journeys and automated campaigns. - Support webinars, advisory board meetings, community events, and feedback loops. - Coordinate external partner activities (e.g., G2, Gartner Peer Insights, gifting/incentive platforms). - Produce educational resources, guides, tutorials, and content for new and existing users. **Required Skills:** - 3+ years marketing experience in B2B SaaS or technology companies. - Proficiency with marketing automation tools (e.g., HubSpot). - Experience creating customer content: case studies, newsletters, and advocacy assets. - Strong analytical skills: track customer metrics and deliver insights. - Excellent written and verbal communication. - Ability to collaborate with Customer Success, Product, Sales, and Marketing teams. - Interest in cybersecurity or technical products is desirable. **Required Education & Certifications:** - Bachelor’s degree in Marketing, Business, Communications, or related field (preferred). - HubSpot or equivalent marketing automation certification (desired).