Royal Caribbean Group

www.royalcaribbeangroup.com

3 Jobs

41,655 Employees

About the Company

At Royal Caribbean Group, we deliver unforgettable vacations to guests who trust us with life's greatest moments. We build the best ships, and even better careers, all while doing the right thing. We are passionate. We are innovative. We are unstoppable. We open the world to our employees. Your journey is our journey -- chart your own course. Journey with us!

Our culture:

What sets the Group apart is the multicultural environment we create with employees from over 126 countries. We cultivate a workplace where employees feel they can be themselves, are appreciated because of their differences and are empowered to become part of the fabric of the Group. We have been repeatedly recognized by the Ethisphere Institute as one of the World's Most Ethical Companies. For us, it's a simple three-word phrase: Make good choices. Our employees have a commitment to compliance, doing the right thing and integrity.

Our brands:

Royal Caribbean Group (NYSE: RCL) is a cruise vacation company comprised of three award-winning global brands: Royal Caribbean International, Celebrity Cruises, and Silversea Cruises. Royal Caribbean Group is also a 50% owner of a joint venture that operates TUI Cruises and Hapag-Lloyd Cruises. Together, our brands operate a global fleet traveling to more than 800 destinations worldwide.

Our promise:

We deliver the best vacation experiences, responsibly. Every one of our values and actions flows from this promise. To operate the safest ships on the seas. To protect the oceans we sail. To put people and communities first in everything we do. Find out more here - https://www.royalcaribbeangroup.com/bluegreenpromise/

Link to the careers page: https://careers.royalcaribbeangroup.com/

Listed Jobs

Company Name: Royal Caribbean Group
Job Title: Senior Manager, Brand Marketing & Content
Job Description: Job Title: Senior Manager, Brand Marketing & Content Role Summary: Lead the strategic brand vision and creative execution for a global vacation brand, driving awareness, revenue, and consistent storytelling across channels. Expactations: Own end‑to‑end brand strategy, manage multi‑million dollar budgets, mentor a high‑performing team, and deliver measurable ROI through integrated marketing initiatives. Key Responsibilities: • Develop and execute annual brand marketing plans with clear briefs, KPIs, and budget oversight. • Direct creative production, including concept development, shot coordination, and agency collaboration. • Maintain brand clarity by creating and updating guidelines, playbooks, and messaging frameworks. • Oversee paid media activations (OOH, TV, audio, experiential) and coordinate with analytics for performance measurement. • Manage agency relationships, scope, and resource allocation for agile execution. • Mentor and grow talent, fostering a culture of innovation, accountability, and collaboration. • Ensure compliance, rights management, and legal approvals for all creative assets. • Lead content trafficking and integration across digital and traditional platforms. • Continuously monitor industry trends to evolve briefs and marketing calendars. Required Skills: • 8+ years in brand marketing with emphasis on creative/campaign management. • Proven experience leading integrated marketing, production, and media strategies. • Strong financial stewardship of multi‑million dollar budgets and ROI assessment. • Exceptional leadership, project management, and team‑building abilities. • Creative direction and production oversight expertise. • Analytical mindset to translate insights into strategy. • Proficiency in PowerPoint, Excel, and project‑management tools. • Willingness to travel for shoots and activations (up to 7+ days). Required Education & Certifications: • Bachelor’s degree in Marketing, Communications, or related field.