Binance

About the Company

Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a product suite that includes the world's largest digital asset exchange and much more.

Trusted by over 200 millions of users worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more.

Posts are not directed towards UK users.

Listed Jobs

Company Name

Binance

Job Title

Growth Manager (CEE&CIS)

Job Description

Job title: Growth Manager (CEE&CIS) Role Summary: Own end‑to‑end growth marketing for the Central & Eastern Europe & CIS region, driving user acquisition, retention, and product adoption across Binance’s platforms through data‑driven campaigns, segmentation, and A/B testing. Expectations: Deliver measurable growth against KPIs, lead cross‑functional initiatives from ideation to execution, and consistently refine conversion funnels and user journeys with evidence‑based insights. Key Responsibilities: - Plan, launch, and optimize regional growth campaigns in partnership with marketing, product, and local stakeholders. - Increase user stickiness and ecosystem usage via lifecycle, product, and retention hacks. - Map user journeys and boost funnel conversions, focusing on KYC → Deposit → Trade. - Apply segmentation, personalization, and automated user journeys to maximize long‑term customer value. - Establish best practices for A/B testing and segmentation; analyze performance and report insights to regional and central leadership. - Advocate platform innovation (UX/UI, bonus systems) based on analytics and community feedback. - Manage end‑to‑end campaign operations, from creative to measurement, ensuring data‑driven optimization. Required Skills: - 3–5+ years in Growth, Digital, or Marketing roles with proven campaign execution across acquisition to conversion funnels. - Strong analytical mindset with expertise in user behavior analysis, retention strategy, and campaign measurement. - Proficiency in Growth Hacking, Operational Management, and Data Analytics; experience with A/B testing and customer segmentation. - Executive independence, scrappiness, and strong coordination across teams. - Excellent English; Russian/Ukrainian speaking is a plus. - Passion for crypto/blockchain technology; crypto enthusiast status is advantageous. Required Education & Certifications: - Bachelor’s degree in Marketing, Business, Data Science, or related field (preferred). - Relevant certifications in digital marketing, analytics, or growth (preferred).

London, United kingdom

Remote

30-11-2025