XcelHR

About the Company

XcelHR provides payroll, employee benefits administration, risk management and human resource administration services to small- to mid-size businesses, government contractors and large businesses. With sales and service offices in Massachusetts, Washington D.C., Maryland, Indiana, and Alabama, XcelHR is positioned to serve businesses throughout the U.S. Visit www.xcelhr.com to learn more.

Listed Jobs

Company Name

XcelHR

Job Title

Senior Marketing Manager (B2B)

Job Description

Job Title: Senior Marketing Manager (B2B) Role Summary Lead brand and marketing strategy for a B2B organization, driving brand awareness, sales growth, and profitability through integrated multi‑channel campaigns. Expectations - 10+ years in B2B marketing with proven campaign ROI. - 5+ years of people‑management, directing a cross‑functional marketing team. - Ability to translate business objectives into measurable marketing plans. Key Responsibilities - Develop and execute comprehensive brand positioning and messaging strategies. - Create, approve, and oversee creative content across digital, social media, PR, advertising, website, and events. - Manage and optimize the marketing budget; ensure efficient allocation across channels. - Lead SEO, digital marketing, and website development initiatives to boost traffic and conversions. - Establish, monitor, and report on social media strategy; maintain compliance with policies. - Produce marketing collateral (brochures, direct mail, sales‑enablement tools). - Coordinate internal teams and external partners/ agencies, including contract negotiation. - Ensure all marketing outputs align with brand guidelines and corporate objectives. - Analyze performance data, generate insights, and refine tactics to improve effectiveness. Required Skills - Strategic marketing and brand management. - Cross‑channel campaign planning and execution. - Leadership, team building, and budget management. - Digital marketing, SEO, website content management. - Data analysis and KPI reporting. - Strong communication and stakeholder engagement. Required Education & Certifications - Bachelor’s degree in Marketing, Business, Communications, or related field. - Relevant certifications (e.g., Google Analytics, HubSpot, PMP) are a plus.

London, United kingdom

On site

Senior

09-12-2025