- Company Name
- VML Enterprise Solutions
- Job Title
- Senior Content Strategist - Commerce
- Job Description
-
Job title: Senior Content Strategist – Commerce
Role Summary
Lead and shape content strategy for e‑commerce clients, integrating CX, UX, and data insights. Manage a team of content creators, ensuring alignment with business objectives, brand voice, and SEO best practices while delivering high‑impact, measurable content across digital channels.
Expectations
- Strategic thinker with proven agency experience in content strategy and execution.
- Strong client relationship builder and primary content point of contact.
- Leadership and mentorship of cross‑functional content teams under tight deadlines.
- Adaptability to fast‑paced, evolving project scopes and industry trends.
Key Responsibilities
- Define and champion a clear content vision and strategy aligned with client goals.
- Translate brief requirements into actionable content plans, scopes, timelines, and budgets.
- Conduct regular content audits and competitor analyses to surface opportunities.
- Lead, coach, and evaluate Content Leads and UX writers, ensuring high‑quality output.
- Maintain consistent brand tone, voice, and style guidelines across all deliverables.
- Develop and oversee content calendars, frameworks, and workflows.
- Define, track, and report on key content performance metrics; use data to drive optimization.
- Implement SEO strategies, A/B testing, and user experience enhancements.
- Share industry best practices and insights with teams and clients.
Required Skills
- Expertise in content strategy, audience persona development, content audits, tone/voice creation, and SEO strategy.
- Proficiency in content planning, calendar management, and workflow optimization.
- Strong written and editing skills across varied formats; clear distinction between content and UX writing.
- Data‑driven mindset: ability to define KPIs, analyze performance, and recommend optimizations.
- Leadership and team‑management capabilities in a collaborative, agency environment.
- Excellent stakeholder communication and client‑facing skills.
- Adaptability to changing priorities and continuous learning of industry trends.
Required Education & Certifications
- Bachelor’s degree in Marketing, Communications, English, Journalism, or related field (advanced degree a plus).
- Professional certifications in Content Marketing, UX Writing, SEO, or Project Management are preferred.