- Company Name
- Samsara
- Job Title
- Senior Marketing Operations Manager
- Job Description
-
Job Title: Senior Marketing Operations Manager
Role Summary:
Lead the design, implementation, and optimization of Samsung’s MarTech ecosystem, integrating enterprise platforms (Salesforce, MAP, CDP, CMS, DAM) with AI/ML capabilities to drive automated, data‑driven marketing programs. Serve as the technical architect and liaison for cross‑functional teams, ensuring efficient technology delivery aligned with go‑to‑market objectives.
Expactations:
- Architect and maintain scalable MarTech stacks that empower marketing, finance, IT, and revenue operations.
- Evaluate, pilot, and recommend AI‑powered solutions through POCs and cost‑benefit analyses.
- Build no‑code/low‑code applications to fill system gaps and improve process efficiency.
- Communicate complex technical concepts to non‑technical stakeholders.
- Lead procurement cycles from problem scoping to vendor selection, implementation, and ongoing management.
Key Responsibilities:
- Configure, administer, and integrate major MarTech platforms (Salesforce, marketing automation, CDP, CMS, DAM).
- Deploy and manage AI/ML models within live marketing environments to solve business challenges.
- Conduct technical assessments of emerging MarTech tools, produce POCs, and advise on build vs. buy decisions.
- Design low‑code/no‑code solutions that bridge platform gaps and enhance functionality.
- Partner with marketing, finance, IT, procurement, and rev ops to prioritize and deliver technology initiatives supporting pipeline targets.
- Stay current on MarTech trends and best practices to keep the stack cutting‑edge.
Required Skills:
- 5+ years in Marketing Operations, GTM engineering, or related field.
- Deep knowledge of MarTech architecture: Salesforce, marketing automation platforms, CDP, CMS, DAM.
- Hands‑on experience with AI/ML integration in marketing workflows.
- Proficiency in low‑code/no‑code development tools (e.g., Zapier, Power Automate, Mendix).
- Strong communication and cross‑functional collaboration skills.
- Proven ability to manage full procurement lifecycle: scoping, vendor evaluation, selection, implementation, and governance.
Required Education & Certifications:
- Bachelor’s degree in Marketing, Computer Science, Information Systems, or related discipline.
- Professional certifications such as Salesforce Administrator/Platform App Builder, Marketing Automation (e.g., HubSpot, Marketo) or CDP expertise are preferred.