- Company Name
- Nexthink
- Job Title
- Senior Field Marketing Manager
- Job Description
-
**Job title:** Senior Field Marketing Manager
**Role Summary:** Lead and execute localized demand‑generation and brand activation across the UK&I, Benelux, and Nordics. Drive pipeline, partner engagement, and customer advocacy through data‑driven, multi‑channel programs, while managing the full regional marketing budget.
**Expectations:**
- Own all regional field marketing activities, ensuring alignment with global strategy yet tailored to local market nuances.
- Deliver measurable pipeline growth and revenue impact in partnership with sales, MSPs, and channel partners.
- Manage budgets, forecast spend, monitor KPIs, and report performance to senior leadership.
**Key Responsibilities:**
- Design and roll‑out demand‑generation plans for UK&I, Benelux, and Nordics.
- Orchestrate ABM, event, digital, and partner‑led campaigns across the full funnel.
- Collaborate closely with sales leaders, BDRs, and AEs in pipeline reviews, lead follow‑up, and conversion.
- Develop account‑based strategies incorporating partner and channel activities.
- Optimize regional web and digital assets, ensuring compliance and best practice.
- Partner with customer reference and advocacy teams to build brand champions.
**Required Skills:**
- 10+ years of B2B marketing in high‑growth SaaS/tech environments.
- Proven record of driving pipeline and revenue through sales‑aligned campaigns.
- Deep understanding of UK, Ireland, Benelux, and Nordic markets with multi‑market campaign experience.
- Expertise in ABM, funnel metrics, lead scoring, intent data, and marketing automation (Marketo, Salesforce, etc.).
- Strong stakeholder management, cross‑functional collaboration, and rapid decision‑making.
- Excellent written, verbal, and visual communication, with ability to simplify complex messaging for varied personas.
- Comfortable with ambiguity, tight deadlines, and dynamic environments.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Preferred certifications: Salesforce Certified Marketing Cloud Administrator/Developer, Marketo Certified Expert, or similar.