- Company Name
- General Motors
- Job Title
- e-Commerce Specialist
- Job Description
-
**Job Title:** e‑Commerce Specialist
**Role Summary:** Drives online sales success by managing and optimizing the e‑commerce platform across multiple business units, balancing direct-to-consumer and dealer channels, and ensuring a seamless customer experience.
**Expectations:**
- Deliver measurable revenue growth through strategic platform enhancements, pricing strategies, and conversion optimization.
- Coordinate cross‑functional initiatives, ensuring alignment with business unit goals and fulfillment models.
**Key Responsibilities:**
- Oversee technical health, performance, and scalability of the e‑commerce platform; collaborate with IT, developers, and vendors on integrations, updates, and troubleshooting.
- Develop and execute the platform roadmap, identifying new features that meet business unit and fulfillment requirements.
- Maintain accurate product listings, inventory visibility, and promotional pricing across all channels.
- Analyze traffic, conversion, and cart‑abandonment data; implement A/B tests, UX improvements, and checkout optimizations.
- Manage digital marketing collaboration, on‑site search, categorization, cross‑sell/up‑sell tactics, and customer reviews to boost discoverability and conversions.
- Provide regular reporting on sales, marketing performance, and operational metrics; segment insights by business unit, channel, and fulfillment model.
- Act as a cross‑business unit liaison to ensure e‑commerce strategies align with overall corporate objectives.
**Required Skills:**
- Platform management and technical troubleshooting (e.g., Shopify, Magento, or comparable systems).
- Data analysis using web analytics tools (Adobe Analytics, Google Analytics, or similar).
- Conversion rate optimization, A/B testing, and user experience improvement.
- Inventory, pricing, and promotion management across multi‑channel environments.
- Strong communication, stakeholder management, and cross‑functional collaboration.
- Proficiency in Microsoft Office/Google Workspace; experience with reporting dashboards.
**Required Education & Certifications:**
- Bachelor’s degree in Business, Marketing, Computer Science, or related field.
- Optional certifications: Google Analytics Certified, Adobe Analytics Specialist, or e‑commerce platform credentials.