- Company Name
- T-Tech
- Job Title
- Marketing Executive
- Job Description
-
Job title: Marketing Executive
Role Summary: Lead and execute digital marketing initiatives to increase brand visibility, drive lead generation, and convert prospects into loyal customers across multiple channels for a B2B technology firm.
Expectations: Demonstrate creative problem‑solving, continuous learning, and a proactive attitude. Deliver high‑quality content, maintain data integrity, optimize SEO & paid media, and coordinate events to support sales and marketing goals.
Key Responsibilities:
- Create and manage diverse content (blogs, infographics, videos, case studies, emails).
- Partner with Sales & Marketing to generate and execute campaign concepts.
- Identify and submit industry award opportunities.
- Analyze engagement reports, recommend improvements, and implement changes.
- Champion content sharing across all platforms, ensuring timely distribution.
- Collaborate with external agencies on eye‑catching campaigns.
- Maintain HubSpot data accuracy, manage leads, customer lists, and buyer personas.
- Generate monthly performance reports with actionable insights.
- Conduct keyword research, SEO strategy, and optimize web copy and landing pages.
- Manage Google and LinkedIn Ads from setup to optimization.
- Coordinate events, sponsorships, and exhibitions, handling pre‑event, on‑day, and post‑event tasks.
- Produce event content and pursue new event opportunities.
- Research industry products, competitors, and market trends.
- Respond promptly to the marketing inbox and maintain professional communication.
Required Skills:
- Content creation across web, social, and email.
- Proficiency with HubSpot CRM and marketing platform.
- Experience managing Google Ads and LinkedIn Ads.
- Competence in SEO tools (Google Search Console, Google Analytics, Semrush, etc.).
- Data management, lead scoring, and buyer persona development.
- WordPress knowledge (desirable).
- Design tools: Canva, Adobe Creative Suite, or similar.
- Strong analytical, reporting, and communication abilities.
Required Education & Certifications:
- Bachelor’s degree in Marketing, Communications, or related discipline.
- Minimum 2 years of B2B marketing experience.
- Proven use of HubSpot, Google Ads, LinkedIn Ads, and SEO analytics platforms.
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