Bluecrest Wellness

About the Company

Bluecrest Wellness offers high-quality health assessments, delivered on-site or through our network of over 2,000 venues nationwide. With tailored follow-up advice as standard, the health and wellbeing of your employees can dramatically improve resulting in fewer sick days and increased productivity.

Include Bluecrest Wellness in your employee Health Benefits scheme and take advantage of:
• Cost-effective prices which allow you to offer health checks to your entire workforce
• Network of 2,000+ locations including on-site visits
• Management Information to drive your Wellbeing Strategy
• Tailored follow-up services including GP consultation, Mental Wellbeing consultation and Musculoskeletal Wellbeing consultation

In 2021, we took home two silver awards for Business Transformation and Best Customer Experience. We also proudly won gold in the WSB Awards for Health and Wellbeing Provider of the Year. Our awards reflect the investment we have made in our systems and our overall approach to taking health checks from an ‘Executive Perk’ to being accessible by everyone.

Listed Jobs

Company Name

Bluecrest Wellness

Job Title

Content Marketing Manager

Job Description

**Job Title** Content Marketing Manager **Role Summary** Lead the end‑to‑end content strategy and production for both B2C and B2B audiences, driving organic growth through SEO, AI‑driven GEO, digital PR, and organic social. Manage a small content team, coordinate cross‑functional campaigns with Growth Marketing, and ensure brand consistency across all touchpoints. Own performance measurement, budget oversight, and partnership building with influencers and thought‑leadership initiatives. **Expectations** - Deliver high‑quality, brand‑aligned content that supports commercial objectives. - Scale content output while maintaining accuracy, tone, and strategic alignment. - Leverage data to refine strategy and demonstrate ROI to senior stakeholders. - Mentor and grow a two‑person content squad, setting clear objectives and fostering professional development. **Key Responsibilities** 1. Develop and manage a comprehensive content calendar across channels (website, email, social, video, whitepapers). 2. Repurpose content for B2B and B2C use, preserving brand voice and maximizing efficiency. 3. Oversee quality assurance: review, approve, and edit all content prior to distribution. 4. Own SEO & GEO strategy, collaborate with agencies, and implement AI‑driven search optimizations. 5. Lead digital PR initiatives, cultivating media relationships and managing outreach. 6. Design and execute organic social media tactics that complement SEO and PR efforts. 7. Produce, schedule, and manage email/newsletter campaigns, including weekly retention and monthly B2B/B2C newsletters. 8. Plan and supervise video content pipelines, from scripting to production. 9. Coordinate thought‑leadership assets (whitepapers, case studies) to position brand as industry authority. 10. Build and maintain relationships with brand ambassadors and external partners/influencers. 11. Monitor and report on KPIs across all content channels, providing actionable insights and trend analysis. 12. Manage marketing budgets for SEO, GEO, digital PR, and content initiatives; monitor spend, approve invoices, and report ROI. **Required Skills** - Content strategy & lifecycle management - SEO, AI‑driven GEO, and analytics proficiency - Digital PR and outreach experience - Organic social media planning & execution - Email marketing (campaign creation, copy, segmentation) - Video production oversight (script, production, editing) - Thought‑leadership content planning (whitepapers, case studies) - Brand governance & tone‑of‑voice enforcement - Team leadership & development (mid‑size teams) - Budget management & cost‑efficiency tracking - Performance measurement & reporting (metrics, dashboards) - Excellent written communication and editing skills - Familiarity with content management systems (CMS), marketing automation tools, and SEO analytics platforms **Required Education & Certifications** - Bachelor’s degree in Marketing, Communications, Journalism, or related field (or equivalent professional experience). - Preferred: certifications in SEO, Digital Marketing, Content Strategy, or related disciplines.

West sussex, United kingdom

Hybrid

10-02-2026

Company Name

Bluecrest Wellness

Job Title

Consumer Growth Marketing Manager

Job Description

**Job Title** Consumer Growth Marketing Manager – B2C **Role Summary** Drive B2C customer acquisition and retention for a health‑intelligence brand. Own end‑to‑end performance marketing, analytics, and campaign optimisation across paid & organic channels. Lead growth initiatives, manage budget, and supervise a Marketing Assistant. **Expectations** - Deliver measurable growth against sales revenue targets. - Own optimisation of acquisition & retention funnels. - Provide actionable insights through dashboards and reporting. - Maintain a high‑impact marketing budget and cost efficiency. - Mentor and develop marketing talent. **Key Responsibilities** - Plan, execute, and optimise targeted B2C acquisition & retention strategies across paid digital, organic channels, and offline media (TV, radio). - Identify, test, and scale emerging growth channels using test‑and‑learn methodologies. - Own performance measurement via Google Analytics, Power BI dashboards, and channel reporting to evaluate ROI, lead quality, and conversion rates. - Lead website optimisation and CRO, collaborating with product owners to enhance user experience, targeting, and email subscriber growth. - Manage technical SEO and coordinate with agency partners and internal teams for best‑practice implementation. - Own CRM & lifecycle marketing in Dot Digital, building automated and manual programmes for data‑driven targeting and segmentation. - Manage external agencies (Paid Social, PPC, Affiliates) to ensure quality, cost control, and alignment with marketing objectives. - Direct creative and content teams to produce performance‑oriented campaigns and maintain brand voice across all touchpoints. - Oversee the consumer growth marketing budget, allocate spend effectively, monitor spend vs. forecast, and report performance to stakeholders. - Run brand awareness and acquisition campaigns, continually testing new channels and strategies. - Champion the customer by applying insights from surveys, feedback, and market research to optimise customer journeys and reduce friction. - Lead and develop a direct report (Marketing Assistant). **Required Skills** - Proven expertise in B2C performance marketing, acquisition & retention. - Advanced analytics skills (Google Analytics, Power BI, or equivalent). - Website optimisation & CRO experience. - Technical SEO knowledge and implementation experience. - CRM & lifecycle marketing (Dot Digital or comparable). - Budget management and cost‑efficiency focus. - Strong stakeholder management and cross‑functional collaboration. - Experience managing agencies (Paid Social, PPC, Affiliate, Creative). - Excellent copy‑writing, creative briefing, and brand‑consistency skills. - Data‑driven decision making and a test‑and‑learn mindset. - Proficiency in Microsoft Office and marketing technology stack. **Required Education & Certifications** - Bachelor’s degree in Marketing, Business, or a related field. - Preferred certifications: Google Analytics, Meta Ads (Facebook), Google Ads, or equivalent. - Continuous learning in digital marketing, analytics, and growth strategies is essential.

West sussex, United kingdom

Hybrid

19-02-2026

Company Name

Bluecrest Wellness

Job Title

Growth Marketing Manager (B2C)

Job Description

Job title: Growth Marketing Manager (B2C) Role Summary: Lead end-to-end B2C consumer acquisition and retention strategy in a data‑driven environment. Own cross‑channel performance, from paid search and social to TV, radio, and offline. Drive measurable revenue growth, optimise conversion funnels, and manage a marketing budget while collaborating with internal teams and external agencies. Expectations: - Deliver targeted acquisition and retention metrics that support sales and revenue goals. - Expand and scale growth opportunities through experimentation and testing. - Provide actionable performance insights and maintain oversight of all campaign budgets and spend. Key Responsibilities: - Plan, execute, and optimise B2C acquisition and retention programs across paid, organic, and offline channels. - Identify, test, and scale new growth channels using systematic test‑and‑learn frameworks. - Own performance measurement via Google Analytics, Power BI dashboards, and channel reporting; provide insights on lead quality, conversion, and ROI. - Lead website optimisation and CRO initiatives in partnership with the product owner to improve targeting, UX, and email subscriber growth. - Ensure technical SEO compliance and best‑practice implementation with agency and internal teams. - Develop and manage CRM/lifecycle marketing campaigns in Dot Digital, employing data‑driven segmentation for acquisition and retention. - Manage external agencies for paid social, PPC, affiliates, and other paid media, ensuring quality and cost efficiency. - Direct creative and content teams to deliver performance‑oriented messaging across Meta, TV, and other platforms; ensure brand consistency. - Allocate and monitor the consumer growth marketing budget, reconcile spend with forecasts, and report to stakeholders. - Run brand awareness and acquisition campaigns, testing emerging channels and strategies. - Analyze customer feedback, surveys, and market research to refine user journeys and reduce friction. - Lead, mentor, and develop a direct report (Marketing Assistant). - Maintain stakeholder relationships with partners, suppliers, and agency teams. Required Skills: - Proven B2C marketing experience, ideally in health/wellness or similar consumer sectors. - Demonstrated success in driving performance‑based marketing campaigns that meet sales/revenue targets. - Strong analytical capabilities: Google Analytics, Power BI, channel analytics, and ROI measurement. - Expertise in marketing automation and channel optimisation, including CRM (Dot Digital). - Campaign budget management and cost‑control across multiple channels. - Knowledge of SEO best practices and CRO implementation. - Ability to lead and collaborate with creative, content, and technical teams. - Excellent stakeholder management, communication, and detail‑oriented execution. - Creative problem‑solving and ability to devise innovative growth tactics. Required Education & Certifications: - Bachelor’s degree in Marketing, Business, Communications, or related field. - Relevant digital marketing certifications (e.g., Google Analytics, Facebook Blueprint, Digital Marketing Certificate) preferred.

Seaford, United kingdom

Hybrid

27-02-2026

Company Name

Bluecrest Wellness

Job Title

Growth Marketing Manager (B2B)

Job Description

**Job Title:** Growth Marketing Manager (B2B) **Role Summary:** Lead data‑driven B2B acquisition and retention initiatives. Design, execute, and optimize multi‑channel marketing programs that generate high‑quality leads, drive brand awareness, and enhance customer engagement. Manage the growth marketing budget, collaborate with sales, product, and retention teams, and oversee agency partners and a junior marketing staff member. **Expectations:** - Deliver measurable impact on corporate acquisition and retention metrics. - Translate insights into actionable strategies across digital, content, and paid channels. - Align marketing efforts with sales goals to improve funnel efficiency and lower cost‑per‑lead. - Maintain rigorous budget control and transparent performance reporting. - Cultivate strong cross‑functional relationships and clear stakeholder communication. **Key Responsibilities:** 1. Plan & execute multi‑channel B2B campaigns (LinkedIn, SEO, webinars, events, content, paid media). 2. Own and report on the growth marketing budget, ensuring optimal ROI. 3. Develop brand‑awareness and thought‑leadership activities positioning the company as an employee‑benefits provider. 4. Identify, test, and scale new acquisition channels and ABM initiatives. 5. Collaborate with sales to co‑create lead‑generation and conversion strategies. 6. Drive cross‑sell, renewal, and re‑engagement programs in partnership with retention teams. 7. Manage event sponsorships, planning, and execution. 8. Generate and analyse performance metrics (MQL, SQL, campaign KPIs) using analytics tools. 9. Leverage CRM and automation platforms for audience segmentation and personalized communication. 10. Produce and quality‑check B2B messaging, case studies, and thought‑leadership content. 11. Coordinate external agencies/vendors to ensure quality and cost effectiveness. 12. Lead, mentor, and evaluate a direct report (Marketing Assistant). 13. Conduct market research to stay abreast of industry trends and competitor tactics. **Required Skills:** - Proven B2B marketing experience (health & wellness or comparable sector). - Advanced analytical mindset; proficiency with Google Analytics, HubSpot, and other marketing analytics tools. - Expertise in marketing automation, channel optimization, and paid media management. - Strong lead‑generation and ABM program delivery. - Excellent stakeholder management, communication, and presentation skills. - Budget planning, financial oversight, and KPI reporting. - Team leadership, mentorship, and cross‑functional collaboration. - Content strategy oversight, brand consistency, and copy quality control. - Vendor and agency relationship management. **Required Education & Certifications:** - Bachelor’s degree in Marketing, Business Administration, Communications, or related field. - Certifications in HubSpot Marketing, Google Analytics, and/or marketing automation tools are highly desirable.

Worthing, United kingdom

Hybrid

27-02-2026