Job Specifications
Who You'll Work With
Driving lasting impact and building long-term capabilities with our clients is not easy work. You are the kind of person who thrives in a high performance/high reward culture - doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward.
In return for your drive, determination, and curiosity, we'll provide the resources, mentorship, and opportunities you need to become a stronger leader faster than you ever thought possible. Your colleagues--at all levels--will invest deeply in your development, just as much as they invest in delivering exceptional results for clients. Every day, you'll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you won't find anywhere else.
When you join us, you will have:
Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey.
A voice that matters: From day one, we value your ideas and contributions. You'll make a tangible impact by offering innovative ideas and practical solutions. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.
Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm's diversity fuels creativity and helps us come up with the best solutions for our clients. Plus, you'll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.
World-class benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family.
Your Impact
You will be based in our London office and will be part of our Growth, Marketing & Sales Practice. The practice strives to help clients in both consumer and business-to-business environments on a wide variety of marketing and sales topics, and its mission is to help clients achieve marketing-driven profit growth.
In this role you'll focus on developing marketing and sales strategies for leading companies of all major industries, including consumer goods, financial services, retail, telecommunications, global energy & materials, and AI. Our clients benefit from our experience in core areas of marketing such as branding, pricing, customer experience, customer lifecycle management, customer insights, marketing ROI, digital marketing, insights & analytics, and sales & channel management.
On a day-to-day basis, you will collaborate with colleagues from around the world as well as outside of the Growth, Marketing & Sales Practice to help leading organizations solve their most complex problems. From day one you will be exposed to senior McKinsey leaders and executive level clients, and will also have the opportunity to work on projects outside of the digital marketing space.
Working hand-in-hand with clients from all major industries will be at the core of your responsibilities. You will deliver real impact by helping clients transform their marketing strategy and operations to power growth through digital expertise. In this role you'll support top organizations to leverage digital to deepen their connection with customers and to drive revenue growth quickly. This digital expertise can cut across campaigning, journey optimization, personalization, technology (MarTech/AdTech) and data/measurements.
As an Associate, you will have an opportunity to build on your previous experience and as well as explore growth, marketing & sales topics that are new to you. You will receive exceptional training as well as frequent coaching and mentoring from colleagues on your teams. You will have a partner assigned to you to help navigate your career as well as up to five weeks of formal training in your first two years with McKinsey. Additionally, you'll receive guidance and support from your professional development team in the selection of client projects, helping you develop your skills and build your network.
You will:
Work with client teams to assess, strategize, and implement digital sales strategies. Identify and leverage growth opportunities to drive business objectives
Manage and optimize launch campaigns across paid and owned channels; design and execute A/B tests to improve conversion rates and analyze performance metrics
Help our clients develop the vision and execute on a plan to implement mar-tech and/or ad-tech platforms that will deliver enhanced customer experiences to attract and grow customers using digital marketing strategies and technology
Apply your distinctive level of subject matter expertise to develop and deliver specific performance marketing strategies and pro
About the Company
McKinsey & Company is a global management consulting firm. We are the trusted advisor to the world's leading businesses, governments, and institutions.
We work with leading organizations across the private, public and social sectors. Our scale, scope, and knowledge allow us to address problems that no one else can. We have deep functional and industry expertise as well as breadth of geographical reach. We are passionate about taking on immense challenges that matter to our clients and, often, to the world.
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