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Merlin Entertainments

Digital Front- End Developer

On site

London, United kingdom

Full Time

10-09-2025

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Skills

JavaScript HTML CSS GraphQL GitHub CI/CD Version Control A/B Testing git react Front-end Development Agile Git/GitHub JS HTML5 CI/CD Pipelines

Job Specifications

The Front-end Developer is a key member of our Digital & Data division, responsible for building, optimising, and maintaining engaging, high-performing, and accessible digital experiences.

This role requires strong expertise in modern front-end technologies (React, JavaScript, HTML, CSS), alongside a deep understanding of accessibility, usability, and performance best practices. You'll also support experimentation and optimisation initiatives, using tools such as VWO or equivalent A/B testing platforms, to deliver continuous improvements to our customer journeys.

Working closely with colleagues across product, design, CRO, and back-end teams, you'll deliver user-centric solutions that make a measurable impact and support our business objectives.

Key Responsibilities

Front-end Development

Develop responsive, scalable, and accessible solutions using React, JavaScript, HTML, and CSS.
Implement and extend design systems to ensure consistent, high-quality UI delivery.
Integrate APIs (REST/GraphQL) with robust data handling and caching strategies.
Ensure cross-browser/device compatibility and responsive layouts.
Maintain code quality through reviews, testing, and best practices.

Optimisation & Experimentation

Support CRO strategies with targeted experiments, personalisation, and thorough testing.
Analyse experiment results with data teams and recommend improvements.
Identify, prioritise, and resolve defects efficiently.

Performance & Accessibility

Champion accessibility, ensuring compliance with WCAG 2.2 AA standards.
Monitor and improve Core Web Vitals (LCP, INP, CLS).
Apply performance techniques such as code-splitting, lazy loading, and asset optimisation.

Collaboration & Agile Practices

Participate in sprint planning, stand-ups, reviews, and retrospectives.
Contribute to documentation, knowledge sharing, and continuous improvement of development processes.
Work collaboratively across teams to deliver high-quality, user-centric digital products.

Qualifications & Experience

Proven years experience as a Front-end Developer or similar role.
Strong proficiency in React, JavaScript (ES6+), HTML5, and CSS3 (SASS/LESS or CSS-in-JS).
Experience with version control (Git/GitHub) and CI/CD pipelines.
Demonstrable experience with VWO or equivalent AB testing/optimisation platforms.
Knowledge of web performance optimisation and accessibility standards (WCAG).
Experience with testing frameworks (Jest, React Testing Library, Cypress).
Bachelor's degree in Computer Science, Engineering, or related field (or equivalent practical experience).

Benefits

We're growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects - ideal if you're already fantastic and want to become even better (our magic can help here).

Benefits include Pension, Life Assurance, discretionary company bonus, 28/33 days' holiday including bank holidays, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, an Enjoy the Ride pass which entitles you and 5 loved ones unlimited entry into your regional attractions, 25% discount in our retail shops and restaurants and 40% discount on LEGO, plus lots more!

If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email at Recruitment@Merlinentertainments.biz and one of the team will get back to you as soon as possible.

Pay Range

Competitive

About the Company

Follow us on Instagram: @Merlinentertainments The greatest place in the world to work and play Merlin Entertainments is the global leader in branded entertainment destinations. We create and deliver memorable, immersive brand experiences for over 60 million guests every year. Merlin Entertainments has over 140 attractions worldwide, ranging from indoor attractions such as SEA LIFE and Madame Tussauds to iconic theme parks like LEGOLAND and Alton Towers Resort. Working for Merlin Entertainments is unlike a job anywhere ... Know more