Job Specifications
HENI
HENI, is an international art services business, operating at the intersection of art and technology. We collaborate with leading artists and estates across various domains including printmaking, physical artwork marketplaces, NFTs, publishing, digital, film production, art research, and analysis.
The Role
We are seeking an innovative Head of Ecommerce to lead the sales, marketing, and advertising strategy for HENI Publishing, apparel and merchandise. This is a unique opportunity to shape the commercial future of HENI, bringing fresh thinking to how art reach their audiences in an increasingly digital world.
The successful candidate will be an ecommerce expert and become responsible for driving revenue growth across multiple channels, from direct-to consumer sales to wholesale partnerships, while maintaining the quality and cultural integrity that defines our brand.
Key Responsibilities
Strategic Marketing & Sales
Develop and execute comprehensive marketing strategies across digital and traditional channels
Drive direct-to-consumer sales through e-commerce, social media, and content marketing
Create innovative campaigns that align book, apparel and merchandise launches with exhibition schedules, art fairs, and cultural events
Build and manage relationships with key retail partners, including bookstores, museum shops, and galleries
Identify and develop new revenue streams and market opportunities
Business Development
Explore and develop new markets, corporate sales, and international distribution
Develop existing merchandising opportunities and ancillary products
Research and analyse market trends to inform decisions
Operations & Inventory Management
Liaising with warehouse operations and inventory management systems
Implement forecasting and stock management processes
Coordinate with production team on print and manufacturing runs and scheduling
Essential Requirements
Experience
5+ years in a senior marketing or commercial leadership role
Proven track record in digital marketing and D2C sales
Experience managing inventory/operations or working closely with operations teams
Demonstrated success in B2B sales or partnership development
Experience with physical product marketing (not just digital services)
Skills
Strong understanding of digital marketing channels (social media, YouTube, email, SEO, paid advertising)
E-commerce platform experience (Shopify, Magento, or similar)
Data analysis and reporting skills
Excellent written and verbal communication
Project management and organisational skills
Budget management experience
What We Offer
Competitive salary commensurate with experience plus benefits
Opportunity to shape the commercial strategy of a growing company
Flexible working arrangements
Professional development opportunities
About the Company
We work with world-leading artists and estates (such as Gerhard Richter, Peter Doig, Damien Hirst and Francis Bacon) across various sectors including print-making, book publishing, NFTs, art research and analysis. Our mission is to make art accessible to everyone by giving people the chance to learn about and collect art.
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