Job Specifications
We're on the lookout for a talented and motivated Coordinator, Performance Digital to join our team at our Toronto Office! If you're excited by performance-focused digital media (search, social, display, video), how it impacts the clients' bottom line, and would love the opportunity to apply yourself in a collaborative environment, we want to hear from you.
We want someone who's not just a team player but a true partner to our clients and our cross-functional agency crew. Your mission? To do groundbreaking work that turns heads and sets trends.
Sound like you? Read on!
The Role:
This team takes digital media savvy way beyond impressions, clicks, and conversions. You'll collaborate with our entire group of in-house Tier 1 (National), Tier 2 (Regional), and Tier 3 (Local Dealer) Media Planners, Media Buyers, Creatives, SEM / SEO / SMM / Programmatic Traders, and Data Analysts to drive results.
The successful candidate will be responsible for ad creation (including copywriting), maintenance, and optimization, across multiple digital marketing platforms, including, but not limited to, Google Ads and Facebook Ads; as well as nurturing existing dealer-client relationships through effective communication and assisting with administrative functions as related to our clients.
What your typical day will look like:
Campaign and Client Management
Assist with the development and execution of ad campaigns on Google and Meta including, but not limited to: copywriting, image selection, extension development, and coordinating with internal/external parties to obtain all necessary digital assets
Assist with the ongoing monitoring, tracking, evaluation, and optimization of paid search, paid social, and non-programmatic paid display/video campaign performance to maximize client investment, including, but not limited to, monitoring of budget pacing, audience optimizations, bid optimizations, ad copy adjustment, A/B testing relevant variables, landing page selection, query reports, and ensuring all ads/website conversions are tagged/tracking appropriately
Participate in translating client's marketing goals into successful paid digital campaigns
Participate in presenting campaign results and recommendations to clients in a clear and compelling manner
Serve customers through proactive and reactive administrative tasks, including, but not limited to, preparing and sending out service agreements, responding to incoming requests, resolving concerns, documenting feedback, and preparing and sending monthly reports and invoices
Participate in providing client insights, cultivating upsell opportunities, and managing client expectations with scheduled/ad hoc reports and reviews (mostly virtual with potential for some in-person client interactions)
Commit to sharpening digital marketing skillset and account management acumen
What you bring:
0-1 years of paid search, paid social, and/or paid display experience
0-1 years of Google Analytics experience
University or College Degree in psychology, advertising, marketing, finance, or data analytics is an asset
Knowledge of the media industry and how advertising agencies operate is an asset
Experience/interest in the Auto industry is a huge bonus, but the right attitude is more important
What makes you stand out:
Enthusiastic, self-motivated, and collaborative, with an eagerness to learn
High attention to detail
A positive and adaptable approach to problem solving; an inquisitive and investigative attitude; not afraid to ask "Why?" or question established processes and procedures
Solid ability to work as part of a team and independently, with the interpersonal skills to establish productive relationships with co-workers at all levels
Exceptional communication skills and the ability to articulate and deliver complex messages effectively (both written and oral)
Task-oriented, with excellent time management, project management, and overall organizational skills
Great with numbers and spreadsheet management; great working knowledge of Word and Excel, and solid keyboarding skills
Familiarity using performance digital advertising platforms (Google Ads, Facebook Ads, etc.) is a bonus, but the right attitude is more important; training will be provided
Familiarity with analytical and automatization platforms (Google Analytics, Fluency, Looker Studio, etc.) is a bonus, but the right attitude is more important; training will be provided
Understand the importance of accountability, professionalism, and integrity in the workplace
What you'll love about working at INNOCEAN Canada:
*People-first and Inclusive of all - we're proud to be recognized by 'Great Places to Work' - four years in a row and counting - overall, as well as for youth, inclusion, and as a Best Place to Work for Women.
*Flexible hybrid work set up, with an awesome space at King Street West for collaboration and team get-togethers.
*Generous time off plus an end of year winter break equals time well taken; our people also get
About the Company
Founded in 2009, INNOCEAN Canada is a full-service advertising agency based out of Toronto and Montreal. With over 130 employees, INNOCEAN Canada is part of the INNOCEAN network and is proud to work with brands including Hyundai Auto Canada Corp., Genesis Motors Canada, KIA Canada Inc., TaylorMade Golf Canada, Merrell, LG and others. ______________________________________________________ Fondee en 2009, INNOCEAN Canada est une agence de communication creative basee a Toronto et a Montreal. Avec plus de 130 employes, INNOCEAN...
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