Job Specifications
Position: Director of Marketing
Location: Dumbo, Brooklyn (Hybrid: 4 days in office, Monday-Thursday)
Reporting to: Executive Director, Brand Operations
Type: Full-time
OVERVIEW
Then I Met You, a leading innovator in the Korean skincare industry, is scaling rapidly and seeks a Director of Marketing who combines strategic vision with a hands-on approach to execution. This role is a unique opportunity to join us at a critical inflection point for the brand's growth, and requires a proactive, driven, beauty leader capable of managing high-level marketing strategies while also diving deep into the day-to-day operational activities as we scale into international markets and top beauty retailers. The ideal candidate will have strong leadership experience and a robust background in all facets of marketing, with the ability to manage multiple timelines-swiftly toggling between planning and direct implementation-in a fast-paced and engaging startup environment. We are looking for a top-tier leader with a team mentality to join us and lead our marketing efforts during this very exciting period of expansion!
KEY RESPONSIBILITIES
Strategic Leadership & Communication
Develop and communicate top-down marketing strategies, aligning with leadership and founders to drive clarity, buy-in, and accountability.
Translate strategy into executable plans, setting timelines, KPIs, and budgets across all marketing functions.
Provide visibility to leadership on performance, insights, and pivots through structured reporting and presentations.
Influencer & Affiliate Marketing
Design and execute influencer strategy as the core brand growth engine, leveraging both organic and paid partnerships.
Build long-term creator relationships and ambassador programs that generate new and sustained brand awareness, loyalty, and measurable conversion.
Oversee affiliate and creator commerce programs, ensuring consistent ROI across platforms like ShopMy, LTK, and Sephora's influencer ecosystem.
Drive structured seeding and community programs to fuel authentic UGC and strengthen brand credibility.
Comprehensive Marketing Oversight
Oversee DTC growth initiatives (performance media, CRM, affiliate, site optimization) to build a sustainable acquisition + retention engine.
Partner with retail accounts (Sephora, Space NK, Cult Beauty) to ensure aligned, differentiated retail marketing activations that resonate with customers.
Lead development and execution of 360deg campaigns across digital, social, PR, events, and retail, ensuring consistency across channels.
Balance short-term performance with long-term brand-building initiatives.
Hands-on development of go-to-market plans and launch campaigns for new product launches.
Team Leadership
Lead, mentor, and grow a team of 4 marketers, delegating effectively while rolling up sleeves where needed.
Foster a culture of collaboration, innovation, and accountability within the team and cross-functionally.
Build scalable processes and workflows to maximize efficiency and output.
Data-Driven Growth & Budget Management
Establish clear KPIs across influencer, DTC, PR, and retail marketing; ensure consistent tracking and performance analysis.
Optimize marketing budget for maximum ROI, balancing paid/earned/owned investments.
Apply insights to continuously improve campaign performance, customer acquisition cost (CAC), and lifetime value (LTV).
Cross-Functional Collaboration
Be a true team player, working closely with other department leads to integrate marketing strategies with product development, operations, customer experience and new business development, ensuring seamless operation and brand consistency across all user touchpoints.
QUALIFICATIONS
Minimum of 10 years of marketing experience, with substantial leadership roles requiring both strategic and tactical expertise.
Strong background in all aspects of marketing, particularly influencer marketing and campaign strategy.
Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
Exceptional analytical skills, with the ability to translate complex data into actionable marketing strategies.
Excellent communication skills, capable of presenting ideas and results tailored to diverse audiences, including executive level.
Proven track record of developing successful marketing strategies that have driven revenue growth, brand recognition, and measurably increased awareness across segments for digitally-native brands.
Beauty industry experience required, with a deep understanding of consumer behavior, trends, and preferences.
Experience scaling a brand is strongly preferred.
In accordance with the applicable law, the following represents a good faith estimate of the minimum and maximum compensation range for this position:
The estimated annual pay range for this role is $130,000-$160,000.
There may be future opportunities for continued pay progression based on continued strong performance in the role.
Full-time positi