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We Are Social

Research & Insights Associate Director

On site

Toronto, Canada

Senior

Full Time

20-09-2025

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Skills

Communication Python SQL Market research Presentation Skills Research Social Media Social Listening benchmarking Analytical Skills Analytics Data Science

Job Specifications

WE ARE

A creative agency powered by social connections. That means we thrive on what's trending and creating campaigns that get people buzzing. We call it "Ideas Worth Talking About," and we're proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald's, Adidas, Universal Studios, and YouTube.

WHY YOU'LL LOVE IT HERE

We like to laugh, we live for celeb gossip and we're great on AUX.
Our passport program lets you explore and work from one of our 18 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and more!
You best believe we know how to celebrate our wins. And our losses (it's how we learn).
From carbon offsets to community kitchens, we're passionate about making a difference.
Did we say snacks? Because we have great snacks.

YOU ARE

A person who thrives in a fast-paced environment, responding quickly and proactively
Not interested in just following trends - you want to create them
A self-starter, who'll take ideas from concept to execution, navigating feedback like a pro

Traditional agency experience is not required, but it's a plus. What matters is your deep understanding of what resonates with social audiences. This role is energetic, innovative and forward-thinking. Alongside engaging with communities, you'll guide brands by staying ahead of social trends and cultural moments. In return, you'll join a global agency dedicated to generating buzzworthy ideas for some of the world's leading brands.

What You'll Do

Unearth cultural truths: Master social media's pulse, extracting potent, culturally-relevant insights from data and conversations across platforms (TikTok, Instagram & beyond) to guide top brands.
Lead & inspire: Mentor a talented team, setting the bar for excellence while seamlessly blending teaching and execution.
Transform data into action: Wield cutting-edge tools (Infegy, Sprout, GWI) to synthesize complex data, crafting actionable strategies and sparking 'aha' moments.
Drive insightful research: Spearhead small-to-large research initiatives, from deep consumer profiling and competitor benchmarking to pioneering AI-driven approaches.
Measure what matters: Define success through sharp measurement objectives tied to brand goals, and deliver compelling analytics that accelerate impact.
Work collaboratively with some of the industry's finest (and most fun!): Partner across Creative, Editorial, Strategy, and Influencer teams to translate insights into groundbreaking work.

Requirements For This Role

10+ years of experience in social media, strategy market research or data & analytics
Deep understanding of social media platforms and their audiences.
Strong analytical skills and experience using social media analytics tools.
Excellent communication and presentation skills.
Proven ability to lead and mentor team members.
A pulse on social media cultural and platforms trends and be able to translate into what it means for a client's business and how to integrate that thinking
Tool proficiency: Expertise with native social media analytics and social listening platforms. A strong understanding of Excel and experience with insight platforms is a MUST. Experience with Looker Studio is a bonus. (Note: This is not a data science role; experience with Python or SQL is unnecessary)
Most importantly, the ability to answer the why

WHY SHOULD YOU JOIN OUR TEAM?

At We Are Social, We Don't Just Offer a Job--we Offer a Creative Career In An Agency That Moves At The Speed Of Culture. Here's What You'll Get

We are the first, largest, most awarded socially-led creative agency in the world, connecting you to 1,300+ like-minded professionals around the world
An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients
Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
Generous vacation starting at 3 weeks + 1 extra week during the summer and over the holidays
Agency summer days (exact policy differs per campus and agency)
Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
Dogs allowed, dedicated private wellness room (in select offices)
Regular team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more! We are obsessed with learning and being better humans
In-house learning & development sessions and annual career and growth conversations
Access to internal network of opportunities across all agencies
Focus on developing and recruiting BIMPOC Talent
Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

We Invest In Your Health And Wellness

Flexible benefits to support your individual lifestyle and life stage - with access to a personal wellness spending

About the Company

We are a global socially-led creative agency, with unrivaled social media expertise. With over 1,300 people in 19 offices around the world, we deliver a global perspective to our clients in a time when social media is shaping culture. We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape. We work with the world’s biggest brands, including adidas, Samsung, Netflix and Google, to reach the right people in a strategic, ... Know more