Job Specifications
About Cleverpup
Cleverpup is a new design-forward brand reinventing everyday essentials for modern dog owners. Founded by the creators of Skip Hop, we bring decades of proven success in building beloved consumer brands -- now applied to the booming pet category. Our mission is to create beautifully designed, highly functional products that make life with dogs easier, smarter, and more joyful. Since launching at the end of 2024, we've already gained strong early traction through our DTC site, major online retail channels, and a growing base of independent retailers. As we expand our reach, we're looking for a talented, entrepreneurial marketing leader to help build this next chapter.
The Opportunity
We're hiring a Marketing & Social Media Manager to lead Cleverpup's brand storytelling, community growth, and omnichannel marketing efforts. This is a high-impact, hands-on role that blends social media, partnerships, creative content, traditional marketing, and grassroots brand building. You'll help define how Cleverpup shows up across digital and real-world touchpoints, from Instagram to in-store demos to nonprofit activations.
What You'll Do
Own day-to-day content and community management across Instagram, TikTok, and other platforms
Plan and manage a cohesive content calendar spanning product launches, brand storytelling, education, and community moments
Create and edit native short-form video content -- both behind and in front of the camera Manage social media engagement including DMs, comments, tags, and community shout-outs Develop and maintain influencer relationships (both paid and unpaid), including briefing and content review
Build and maintain a growing UGC library to power both organic and paid campaigns
Pitch and manage brand partnerships and sponsorships across relevant lifestyle, retail, and nonprofit channels
Lead grassroots marketing strategy, including pop-ups, dog cafe takeovers, retail events, gifting activations, and nonprofit partnerships
Collaborate with sales and marketing teams on in-store tools, signage, and co-marketing with key retailers
Support paid social creative development in collaboration with growth and performance teams Coordinate email and lifecycle marketing efforts with content and promotions
Track KPIs including engagement, follower growth, content performance, and event impact
Who You Are
3-5 years of experience in marketing, social media, or brand management
Demonstrated experience growing and engaging brand audiences across multiple platforms
Strong creative instincts and excellent copywriting/storytelling skills
Confident creating video and photo content, editing with tools like CapCut or Adobe
Experience working on brand partnerships, co-marketing, or nonprofit initiatives
Strong organizational and project management skills -- you can run a content calendar and launch schedule without missing a beat
Comfortable owning events or activations from planning through execution
Bonus: background in traditional brand marketing, PR, or shopper marketing
Bonus: you have a dog (or just love them)
Why Join Us
Experienced Founders: Created Skip Hop, one of the most successful parenting brands of the last 20 years
Strong Early Traction: Active across DTC, major online channels, and growing independent wholesale base
Design-Driven Brand: We're not just another pet brand. We stand for thoughtful innovation, quality materials, and products that solve real problems for real dog owners
High-Growth Opportunity: Help shape a standout brand at the ground floor and grow with us
Compensation & Details
Compensation: Competitive salary + performance-based incentives + equity participation Location: Based in New York City (in-person); occasional local travel for events and shoots required
Reports to: CEO
Works closely with: Founders, Creative, Growth, and Wholesale teams
About the Company
Creating innovative dog products for training and travel with smart features, safety-tested materials, and modern style. We're more than a brand; we're a mission to enhance the joy and comfort of time with your furry friends. Our premium, design-oriented products make outings with your pups organized and carefree. Founded by Ellen & Michael Diamant, the entrepreneurs behind Skip Hop, we're dedicated to improving the bond between dogs and their humans through thoughtful product design.
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