Job Specifications
Job description
Stanton & Company is seeking an Account Coordinator who is energetic, creative, understands the media landscape, and possesses strong writing skills to support key accounts. Our clients are in the healthy, active living category, including health and wellness, beauty, fitness and sports, and natural foods. This position involves working with both brands and experts, so a combination of personal PR and brand/CPG experience, along with a genuine interest in these areas, is highly desirable. The Account Coordinator must be a self-starter and a great multitasker, proactive and eager to dive in.
Responsibilities:
Support Assistant Account Executive/Account Executive/Supervisor/Director in the development and execution of communication strategies and plans
Conduct research, monitor trends, and gather category insights to support business development and client campaigns
Create and manage national, regional, and local media lists across client verticals
Conduct press outreach to promote a range of lifestyle and consumer brands in the marketplace
Coordinate mailings/product launch timelines, PR plans, media lists, and status reports
Organize and support media and influencer events and media tours (desksides)
Write public relations materials: press releases, bios, fact sheets, media briefs, etc.
Create, vet, and manage influencer lists across verticals; support influencer campaigns
Research and manage award submissions and speaking opportunities
Manage daily account tasks, conduct media audits, and support admin work for client accounts
Attributes:
Strong communication skills, both written and spoken
Media know-how across categories (health and wellness, beauty, business, lifestyle, etc.)
Social media savvy with an understanding of how PR and digital work hand-in-hand
Proactive multitasker and self-starter
Works efficiently with an exceptional ability to manage multiple projects and meet tight deadlines
Charismatic, high-energy, and a team player
Appreciation for brands and personalities that promote healthy/active living
Experience working with influencers and an understanding of influencer networks and opportunities
A pulse on the broader marketplace (health and wellness, entrepreneurship, entertainment) for partnership and event sponsorship/sampling opportunities
Experience:
Public relations internship or in-house experience required
About the Company
Stanton & Company is a full-service sports and lifestyle marketing and PR agency focused in the healthy, active living space. We represent philosophy-driven brands including both personalities and brands, developing strategic communications programs including media relations, influencer engagement, event activations, brand partnerships and more. We bring the skills and high-level thinking from big agency, big brand background to socially minded, entrepreneurial clients. We are proud to be a WBENC-Certified Women's Business E...
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