Job Specifications
Recipe Unlimited Corporation is Canada's leading full service restaurant company. Home to such iconic brands as Swiss Chalet, Harvey's, St.Hubert, Montana's, Olive Garden Canada, Bier Markt, East Side Mario's, The Landing Restaurant Group, New York Fries, The Pickle Barrel & Catering, State & Main, Elephant and Castle, Original Joe's, Fresh Kitchen + Juice Bar, The Burger's Priest, Blanco Cantina and Anejo. With this diverse portfolio of restaurants our Home Office Teammates have the opportunity to work on a wide variety of some of the most popular, well-loved brands in Canada. Variety isn't the only thing we offer - we are passionate about our industry, we celebrate and support diversity of thought, we are innately curious and encourage our Teammates to take ownership. Above all else, we believe in doing the right thing for our people, our communities and our planet.
The Data Analyst - CRM plays a critical role in transforming customer data into meaningful insights that drive personalized engagement, marketing effectiveness, and business growth. This role ensures seamless data integration between Salesforce, mParticle, and other systems, enabling a unified customer view. By translating complex data into compelling narratives and strategic recommendations, this role empowers cross-functional teams with actionable intelligence. The analyst will present these insights to marketing and business leadership, directly influencing campaign strategy and investment. This position bridges the gap between raw data and strategic decision-making, acting as a key consultant to help the organization deliver more relevant, data-driven customer experiences.
What you will do in this Role:
Data Integration & Management
Design, validate, and monitor data flows between mParticle, Salesforce, and other internal/external data sources (Open Table, Big Query, Guest WiFi)
Partner with development teams to ensure proper tracking and tagging across digital channels (web, app).
Troubleshoot data discrepancies and support data hygiene efforts across platforms
Reporting & Analytics
Build and maintain regular and ad hoc reports on CRM performance, customer engagement, and campaign KPIs
Conduct deep-dive analyses to uncover the 'why' behind user behavior, lifecycle trends, and segmentation performance
Translate complex data findings into clear, compelling narratives that tell the story behind the numbers. Articulate strategic recommendations to marketing leadership and business stakeholders to drive campaign optimization and inform future strategy
Dashboard Development
Develop and maintain interactive dashboards in Looker Studio for internal stakeholders
Ensure consistency in data definitions and visual standards across dashboards
Automate and streamline recurring reports where possible
Segment Creation & Management
Define, build, and document audience segments in Salesforce Marketing Cloud, mParticle, or other CDP/CRM tools
Assist email developers with strategic audience targeting and personalization. Monitor segment performance and provide insights to improve targeting precision
Collaboration & Stakeholder Support
Act as a key strategic partner and internal data consultant for CRM, Marketing, Ecommerce, and IT teams to align data strategy with business objectives
Present and defend analytical findings to stakeholders at all levels, including senior leadership, translating technical results into clear, business-focused implications and actionable next steps
Contribute to continuous improvement of CRM data strategy and tooling
Data-Driven Customer Experience
Influence and guide the strategic development of customer journeys by providing data-backed narratives on customer behavior and friction points
Serve as the subject matter expert on customer data, advising stakeholders on how to best leverage segmentation and personalization to achieve specific business goals
Present data-driven stories that shape and refine communication strategies, ensuring marketing efforts are targeted and effective
Support and enhance journey mapping efforts, ultimately driving a more seamless and effective customer experience
What We Are Looking From You:
Required
Bachelor's degree in Data Analytics, Statistics, Computer Science, Marketing, or related field
4+ years experience in a data analyst or CRM analyst role
Strong experience with SQL, Google BigQuery, or other query languages/tools
Proficiency in Looker Studio (formerly Data Studio) and other data visualization tools
Solid understanding of customer journey data, digital tracking, and data modeling
Preferred
Experience with data integration tools
Proficient with Salesforce (Marketing Cloud or CRM) and mParticle or similar CDP
Familiarity with Python, R, or other analytics scripting languages
Knowledge of data privacy regulations (e.g., GDPR, CCPA)
Analytical thinking and attention to detail
Strong communication and storytelling with data
Problem-solving mindset with data integration and transformati
About the Company
Founded in 1883, Recipe Unlimited Corporation is Canada's largest full-service restaurant company. The Company franchises and/or operates some of the most recognized brands in the country including Swiss Chalet, Harvey's, St-Hubert, Montana's, Olive Garden, Kelseys, East Side Mario's, New York Fries, Bier Markt, The Landing Group of Restaurants, Original Joe's, State & Main, Elephant & Castle, The Burger's Priest, The Pickle Barrel, Blanco Cantina, Anejo, and Fresh Kitchen + Juice Bar. Recipe's iconic brands have established...
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