Job Specifications
Description & Requirements
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
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Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
The Office of the CXO (Chief Experience Officer) is at the forefront of EA's transformation to become a player-first organization. Our CRM Engineering team plays a central role in enabling 1:1, personalized, real-time communication across EA's global ecosystem. This includes omni-channel content delivery through EA.com, email, and in-game messaging, backed by modern MarTech infrastructure and marketing science.
As a Software Engineer - CRM, reporting to the Technical Director of CRM Engineering, you will be a key contributor to building innovative solutions that leverage Generative AI to enable scaled low-touch creative content, workflow automation, and lifecycle marketing delivery. You will work on cutting-edge AI systems that personalize player experiences across EA's global ecosystem, directly impacting millions of players worldwide. You will work on full-stack development, including front-end UI creation and backend API services.
Responsibilities
Design and develop scalable AI-powered systems for creative content generation, enabling dynamic, real-time messaging across web, email, and in-game channels.
Build and maintain production-ready applications, exploring scaled use of LLMs, prompt engineering, model tuning, and orchestration frameworks (e.g., LangChain, Bedrock, Firefly).
Define frontend architecture standards, guidelines, and best practices.
Write clean, high-quality code and implement React SSR applications and micro frontends
Work with product, design, and backend teams to turn complex requirements into intuitive user interfaces
Participate in code reviews, technical design discussions, and agile development processes.
Stay current with emerging AI/ML technologies and propose innovative solutions to enhance player engagement.
Support production systems with monitoring, debugging, and performance optimization.
Qualifications
Required:
3+ years of software engineering experience with expertise in React, Typescript, CSS3, HTML5.
Experience building and scaling complex SPAs, especially with micro-frontends, and UMD / ESM bundlers
Knowledge of design systems and component libraries like Ant Design, Material UI
Strong understanding of software development lifecycle, testing practices, and CI/CD pipelines
Experience with RESTful APIs, GraphQL, tRPC or gRPC.
Experience with state management (e.g., Redux), build tools (e.g., Vite, Webpack), and testing (e.g., Jest)
Excellent problem-solving skills and ability to work in a fast-paced, collaborative environment
Preferred
Experience with marketing technology platforms or CRM systems
Experience with cloud platforms (AWS, GCP, Azure) with some full stack experience
Familiarity with gaming or entertainment industry data patterns and player behavior analytics
Compensation And Benefits
The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).
PAY RANGES
British Columbia (depending on location e.g. Vancouver vs. Victoria) *$100,000 - $139,500 CAD
In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.
About Electronic Arts
We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
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