Skills

Communication Leadership Negotiation Decision-making Sales Sales Strategy CRM Autonomy

Job Specifications

About HRN:

For over 45 years, HRN has been one of Scotland’s most established and respected dealers of construction, agricultural, and groundcare machinery. As a family-run business with a national footprint, we take pride in our exceptional service, long-standing customer relationships, and partnerships with leading global brands.

We’re now seeking an experienced Sales Director to lead our sales operations across Scotland — someone with commercial acumen, leadership strength, and the drive to deliver sustainable growth.

About the Role:

This is a senior, hands-on leadership position that combines strategic oversight with operational execution. You’ll be responsible for shaping and driving the company’s sales strategy, managing a multi-site sales team, and ensuring HRN remains a trusted partner to our customers.

You’ll play a key role in building a high-performance culture, developing your team, and ensuring strong collaboration across departments to achieve both short- and long-term business goals.

Key Responsibilities:

Develop and deliver HRN’s national sales strategy across construction and agricultural divisions
Lead, mentor, and motivate a team of sales managers and executives across multiple depots
Set and monitor clear performance targets, ensuring accountability and consistent delivery
Strengthen relationships with key customers and suppliers
Identify growth opportunities and new markets while maintaining profitability
Analyse performance data to inform decision-making and improve efficiency
Collaborate with Directors on pricing, stock planning, and brand representation
Represent HRN at major trade events, exhibitions, and customer visits

What We’re Looking For:

Proven experience in a senior sales leadership role — ideally within construction and agricultural machinery
Strong commercial insight and negotiation skills
A natural leader who inspires, supports, and drives performance
Excellent communication and relationship-building abilities
Strategic thinker with hands-on execution capability
Strong data and reporting skills, with confidence using CRM and sales management tools
Full UK driving licence and flexibility to travel across Scotland

What You’ll Get in Return:

Competitive salary
Company vehicle
Mobile phone and laptop
Pension scheme
A senior leadership role with autonomy and influence
The chance to shape the future of a respected, family-run business

How to Apply:

Send your CV and a short cover note to careers@hrntractors.com with the subject line Sales Director Application OR apply via Indeed.

About the Company

HRN Tractors Ltd is a well-established family business that is well respected within the farming community and has built a reputation of being able to sell both new tractors and farming equipment at market-leading prices. We also understand how important it is to offer efficiency, that's why we work closely with Agritrac Exports to offer an efficient exporting process and to ensure your machinery arrives safely and on time. Our Insch depot also our head office is the largest of our 7 depots that you can find throughout Scotl... Know more