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ASOS.com

Model Booker

Hybrid

London, United kingdom

Full Time

04-11-2025

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Skills

Communication Problem Solving Creativity Negotiation Marketing E-commerce

Job Specifications

Company Description

We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.

Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work.  We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.  

Job Description

About the Role

As one of the Model Bookers you will be at the forefront of the Model Team working closely with the Seniors, Team Leaders, Leads and Management at ASOS Studios. With an ASOS casting eye you’ll be constantly searching for the next generation of ASOS faces, reacting to new briefs and both building and nurturing agency relationships. You will work with the team to supply a continuous stream of exciting talent to be one step ahead of the competition and deliver the best e-commerce assets in the industry for our 20 something customer. The role requires an unflappable, driven and hardworking individual with a passion for the brand/ You have the ability to successfully be a part of and support a team with a creative, strategic and operational mindset. It is vital that you are passionate about models and fashion- you have an established knowledge of the industry and current social trends and how they relate to the ASOS customer.

What You’ll be Doing

Reporting directly into the Senior Model Booker, you will be responsible for contributing to the day-to-day running of the Model team.
Working alongside other bookers to source options and bookings for all talent bookings required for ASOS in house shoots, approx. 30 models per day (including but not limited to rec & unrec ecomm, marketing location shoots, internal testing, social bookings and other creative projects) problem solving when necessary to help all studios achieve shoot targets
Developing a creative ability to understand ASOS’s model families and their aesthetic for guys and girls. Using this to recognise appropriate model suggestions and ensuring all imagery used both internally and externally is in line with this expected standard.
Contributing to the evolving ASOS talent brief keeping up to date with the diverse ASOS customer and ensuring they always feel represented across all category pages
Taking ownership of models you have booked, working alongside the studio team to maximize each models potential and ensure consistency overtime
Dealing with any model issues professionally and in line with ASOS behaviours policy
Nurturing existing relationships with international model agencies as well as establishing new ones when required, ensuring our first class reputation is maintained and that all suppliers operate in-line with our standards
Securing talent as “ASOS models”, working with agencies to ensure successful models are readily available to us across multiple platforms
In depth understanding of the model team budget and rate structure facilitating confident negotiation skills with agencies
Working closely with your Seniors, Leads and Management team to successfully deliver the department strategy. Build strong, professional and collaborative relationships with the wider studio team
Working with the model team and wider to dept to ensure budget, cost per product, creative quality and volumetric KPIs are adhered to
Strong awareness of model analysis, making use of this information to make informed casting decisions
Demonstrating excellent brand awareness by identifying areas for review, researching ideas and assessing competition when required to ensure we are market leaders
Encouraging the team to be authentic, brave and creative and to follow all company and departmental strategies, leading by example
Delivering projects to support the department strategy and any other adhoc tasks defined by the Model Team Lead and Manager
Contribute to departmental technology software and hardware launches when required
Contributing to team and departmental meetings
Be recognised as an aspirational figure within your team and the wider department
Supporting our culture by championing Diversity, Equity & Inclusion strategies

Qualifications

Who We’d Like to Meet

Experience in the model booking industry
Previous model booking experience with existing agency relationships
A good understanding of shoot production in a commercial environment
A passion for models and knowledge of models
A methodical, accurate and extremely organised approach with a keen eye for detail
Excellent communication, problem solving and strong interpersonal skills
The ability to remain calm under pressure and think on their feet
A 'can do' attit

About the Company

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions. Whatever your role, ASOS will encourage you to be you, fulfilling your creative potential with our global reach. Push boundaries, and challenge expectations. We're determined to succeed, so we'll trust you to deliver. Help drive our journey to becoming the global fashion destination for 20-somethings... Know more