Job Specifications
The role
We’re looking for a strategic B2B EMEA Field Marketing Manager to join our London-based team and play a key role in driving the growth of WGSN’s world-leading trend forecasting services. This is an exciting opportunity for a generalist 360-degree, commercially minded marketer who thrives in a fast-paced, global environment - someone who can bring ideas to life, inspire engagement, and deliver measurable results.
This role is office-based out of our London office.
Working at WGSN
Together, we create tomorrow
A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We’re a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.
WGSN’s trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.
Role overview
As a Marketing Manager, you will execute targeted marketing strategies that drive high-quality demand generation, create initiatives to increase client engagement (via Account-Based Marketing), and raise brand awareness. You’re a keen collaborator and diligent project manager, working across global and regional WGSN teams - including Sales, Design, and Content - to ensure WGSN’s marketing is as forward-thinking as our forecasts.
The team
Our Marketing team combines creative vision with strategic insight to deliver measurable commercial outcomes. Based across APAC, EMEA, LATAM, and NAM, we are a collaborative, high-performing group that uses data-driven decision-making to elevate the WGSN brand and deliver world-class campaigns.
Key accountabilities
Performance & ROI Analysis:
Set, define and monitor KPIs to measure campaign success and business impact.
Utilise analytics and insights to continually refine performance and inform future marketing strategies
Deliver regular reporting on marketing effectiveness, engagement, and ROI
Own a shared responsibility with sales for conversion and revenue outcomes. This role carries KPIs linked to marketing-sourced and influenced pipeline
Campaign Strategy & Execution:
Develop and execute multi-channel marketing campaigns to drive awareness, lead generation, and customer engagement
Partner with internal teams to plan go-to-market launches for new products and innovations
Utilise digital, content, and experiential marketing to connect with key audiences
Collaborate with the EMEA New Business team to align campaigns with GTM priorities and sector targets.
Account-Based Marketing (ABM):
Design and deliver ABM programmes targeting high-value enterprise clients
Collaborate with Sales to develop personalised strategies and nurture key accounts
Measure, analyse, and optimise ABM activity for greater conversion and engagement
Market-Specific Planning & Execution:
Tailor marketing plans to reflect industry, client, and channel nuances
Develop sector-focused campaigns that resonate with designers, buyers, merchandisers, and marketers in leading global retailers
Identify opportunities and challenges unique to each sector to inform marketing strategies
Brand Leadership:
Champion initiatives that reinforce WGSN’s position as the global authority in trend forecasting
Ensure brand consistency across all touchpoints and marketing materials
Support PR, partnerships, and event strategies to maximise reach and brand impact
This list is not exhaustive, and there may be other activities you are required to deliver.
What you'll bring
Proven experience in a marketing role within B2B or trend-driven industries (e.g., insights, media, SaaS, fashion, or retail)
Expertise in demand generation marketing, campaign execution, and ABM
Strong ability to craft targeted marketing strategies for diverse audiences
Experience engaging with senior commercial stakeholders. You have KPIs and you’re determined to deliver on them
Knowledge of digital and content marketing best practices
Analytical mindset with experience in measuring and optimising campaign performance
Excellent communication, collaboration, and project management skills
Experience managing budgets and external agency relationships
Fan of WGSN and Trend Forecasting, you’re a futurist with your finger on the pulse
Preferred qualifications
Bachelor’s degree or professional qualification in Marketing, Business, Communications, or a related field is preferred
Experience in trend forecasting, consumer insights, or retail marketing is highly desirable
Familiarity with marketing automation, CRM, and analytics platforms
What we offer
Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:
25 days of holiday per year - with an option to buy
About the Company
WGSN is the global authority on consumer trend forecasting. We help brands around the world create the right products at the right time for tomorrow’s consumer.
WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory.
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