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MMM Data Scientist

MMM Data Scientist

Hybrid

London, United kingdom

£ 75,000 /year

Freelance

29-10-2025

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Skills

Python Data Analysis SQL Test Market research Research git AWS Marketing cloud platforms Analytics GCP Snowflake

Job Specifications

A global lifestyle brand is hiring a MMM Data Scientist to accelerate the rollout of its first-ever Marketing Mix Modelling framework. The role sits within the Consumer Intelligence and Experience (CIX) team, which leads market research, segmentation, and consumer activation across all brands and channels. You'll help implement MMM in new markets, monitor performance, and deliver insights to senior stakeholders.

Responsibilities

Build and maintain MMM and MTA models to measure marketing effectiveness
Analyse multi-channel datasets to identify ROI and performance drivers
Collaborate with marketing, analytics, and engineering teams on model inputs
Communicate insights through visualisations and strategic storytelling
Test and improve modelling approaches using new data and techniques

Requirements

Proven experience in econometric modelling and data analysis
Strong understanding of marketing strategy and media planning
Proficiency in Python, SQL, Git, and cloud platforms (AWS, GCP, Snowflake)
Experience with MMM tools (Robyn, PYMC, Meridian) and budget optimisers
Familiarity with dashboarding, causal inference, and incrementality testing

Details

Salary: £60-75k per annum
Duration: 12-month fixed-term contract
Location: Hybrid, with 2-3 days/week in Central London office
Start date: ASAP

About the Company

Freshminds is the go-to firm in Europe for management and strategy consulting talent. Our three divisions; Consultants on demand, Search, and Research Consultancy, bridge the gaps between business needs and required skills, knowledge and talent. Consultants on demand is our curated network of senior operators, consultants, analysts and researchers, available on demand to transform your business. Freshminds Search specialises in finding the very best strategic and operational talent for permanent roles, across consulting, ... Know more