Job Specifications
Closing Date for Applications
30 November 2025
What is the purpose of this job?
As Demand Insight Lead, you'll champion the reform of demand forecasting, delivering pioneering insights that shape the future of the Passenger Demand Forecasting (PDF) Scheme. In this high-impact role, you'll provide analytical leadership, drive strategic research, and empower industry members to make bold, data-driven decisions. Your work will directly influence the future of Britain's railways, helping to create a simpler, better railway for everyone.
What can I expect to do in this job?
You'll play a pivotal role in:
Setting and driving the strategic research vision for the PDF Scheme
Overseeing the development and continuous improvement of the Passenger Demand Forecasting Handbook (PDFH)
Leading all phases of research studies, from contractor selection to final report delivery
Collaborating on the governance and operation of the PDFC scheme and handbook, and building strong links with future GBR organisations
Ensuring project steering groups are skilled and actively engaged
Providing high-level guidance on research projects to ensure they align with industry priorities
Championing the use of demand insights to drive operational and business transformation
Leading and managing the PDF Scheme Manager and Commercial Analysis Manager to deliver scheme objectives and generate actionable insights for the wider industry
Requirements
Essential:
Strong communication and stakeholder management skills
Experience in research or demand forecasting (especially PDFH)
Excellent organisation and task prioritisation to meet deadlines
High attention to detail, with advanced skills in modelling datasets and analytical insights
Strong problem-solving and teamwork abilities
Desired:
Experience with data visualisation tools (e.g., Power BI, Tableau)
Familiarity with statistical software (e.g., R, Python, SQL)
You'll work closely with:
Internally:
Data, Analysis and Insights team
Commercial and Marketing functions
Externally:
Scheme Full Members (e.g., TOCs, DfT, TfN, Network Rail, ORR)
Scheme Associate Members (consultancies, academic institutes, individual academics)
Suppliers of consultancy services and data
TOC Revenue Managers
Benefits
Why Work for RDG?
We offer a highly competitive package, including:
75% off rail travel for personal and family use, plus international rail discounts
30 Days annual leave (plus buy/sell options and additional leave for key life events)
Season ticket loan for commuting costs
Enhanced family leave - 30 weeks full pay for maternity, adoption, surrogacy, and shared parental leave
Pension scheme - up to 11.58% employer contribution
Private medical insurance (AXA PPP) including mental health and specialist care
Discounted gym membership and access to wellbeing programmes
Career Development & Progression
You'll be part of a team driving innovation at a national scale, with the opportunity to influence long-term ticketing strategy. This role provides real ownership, the chance to work with leading-edge technologies and partners, and visibility at senior levels across the rail industry. You'll also gain wide exposure to transport and government stakeholders, opening up exciting development and progression opportunities within RDG.
Apply Now & Shape the Future of UK Rail
If you are interested in joining RDG as a Lead Solution Architect and shaping the future of digital ticketing, we'd love to hear from you!
Click Apply now to start your application and be part of a team that is leading digital innovation in the rail industry.
Please note that we are unable to consider applications from candidates who require visa sponsorship to work in the UK.
About the Company
The Rail Delivery Group (RDG) brings together passenger and freight operators, Network Rail and HS2 to build a better railway, connecting the country and delivering more reliable services for customers.
Investing for the long-term, we are working together to make journeys better and local economies stronger, giving communities the right to new economic opportunities, now and for generations to come.
Note: On 24 October 2016, the Association of Train Operating Companies (ATOC) and the Rail Delivery Group adopted the single ...
Know more