Skills

Communication Leadership Go Prioritization Sales Organization Marketing

Job Specifications

Job Title: Fractional / Interim VP of Marketing

Pay: $75 - 85/hr

Duration: 6 mos - Role is to cover a maternity leave

Location: Hybrid in Culver City

Required Qualifications:

10+ years of senior marketing leadership
Experience in beauty, specialty retail, or prestige consumer brands
Strong track record of innovation and product launch management in the U.S.
Deep expertise in go-to-market execution from strategy through in-market delivery
Experience with portfolio/channel expansion and specialty retail sell-in
Financial acumen to manage multi-million USD budgets
Ability to step quickly into a matrixed, global-regional organization
Collaborative, results-driven leadership style with excellent communication skills

Objective:

Provide senior marketing leadership and continuity during maternity leave coverage. Ensure seamless execution of innovation launches, go-to-market campaigns, and portfolio expansion across professional and specialty retail channels.

Key Responsibilities:

Specialty Retail & Professional Launches: Drive go-to-market planning and execution for new product introductions across Sephora, Ulta, Amazon and Hair Pro Channels.
Innovation Leadership: Partner with global/regional R&D and brand teams on development of innovation for the U.S. market and bring new products to life with consumer and professional relevance.
Go-to-Market Strategy: Translate pipeline into launch calendars, marketing strategies, sell-in tools, and in-store activation.
Portfolio Expansion: Roll out existing product portfolio into new customers and channels, ensuring tailored positioning and activation.
Budget & Campaign Phasing: Oversee marketing budget allocation, marketing activations phasing, and ROI tracking to maximize resource efficiency and deliver turnover and profitability targets.
Cross-Functional Leadership: Align with Sales, Education, Events and Digital to ensure consistent execution and strong customer impact.
Team Support & Guidance: Provide direction and prioritization for to ensure focus on high-impact initiatives.

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About the Company

The Fountain Group provides Contingent Labor, Statement-of-Work, and Contingent-to-Permanent resources to clients with an internal/external Contingent Labor Managed Service Program or Clients without a program. The Fountain Group is committed to the belief that we all share in the responsibility to conduct our businesses in a socially and environmentally responsible manner. We base this on the premise that a company is much more than the products it offers. The effect a company has on the environment, the people and the c... Know more