Job Specifications
Taylor Career Level
This is an Intermediate/Mid-Level role at Taylor. With moderate direction and guidance, Copywriters work within defined limits on assignments of moderate complexity, demonstrating intermediate craft skills and knowledge reflective of a fully competent practitioner. They are also expected to uphold Taylor’s vision and values through personal behaviors.
Primary Responsibilities (The What)
Creative Thought Leadership
Use understanding of client’s business, brand, industry, and target consumers to offer integrated, multi-channel campaign ideas that meet client business needs
Remain current on marketing, design, technology, language, and cultural trends, and infuses this knowledge into all creative work
Collaborate effectively with Account and Strategy teams to bring unconventional thinking and innovation to the work
Communication & Storytelling
Write, present, and communicate in a polished, articulate and persuasive manner across all mediums, internally and externally
Listen well, building relationships internally and externally through respect, responsiveness, and open dialogue
Demonstrate a basic understanding of the agency's business model, structure, and offerings and how they come together in service of a client partner's business needs
Effectively manage internal communications, including explaining creative ideas, setting appropriate expectations, and responding to questions or concerns
Begin to demonstrate skill in leading meetings and delivering formal presentations (client and internal)
Begin to contribute positively to Taylor's brand presence by engaging in social channels, thought leadership pieces, case studies, and other content and communications
Concepting
Actively participate in creative ideation for digital & social content, event activations, brand identity systems, print materials, and other campaign elements
Partner effectively with others to uphold diversity of thought, integration, and collaboration across Taylor disciplines
Effectively refine ideas into fully integrated program concepts that drive business impact and deliver against defined objectives
Work on multiple workstreams/programs simultaneously, ensuring that all work fits together as part of the broader strategy and brand identity
Execution / Making
Demonstrate accountability and ownership for all creative work on assigned projects, collaborating effectively with cross-functional teams of account/PR, strategy, production, and analytics to develop creative that drives business impact
Self-edit creative/design work in progress, incorporating feedback and direction from senior team members and collaborating with them to evolve and elevate the work
Write creative platforms, manifestos, digital/social copy, and other copy for presentations and final execution
May attend shoots, events, edits, etc., actively collaborating with the team to ensure flawless execution
People Management
May oversee the work of a fellow, beginning to learn and practice effective delegation, training, feedback delivery, recognition, expectation management, and other managerial skills
Demonstrate diversity of thought, and encourage others to do the same
May participate in interviewing and selecting fellows for the agency
Minimum Qualifications and Requirements
Bachelor's degree in a related field and/or equivalent education and work experience
3-5 years’ work experience as a creative in PR, Advertising, or Digital/Social Marketing
A conceptual thinker with an exceptional portfolio of work that is fresh, on trend, and demonstrates your strong pulse on culture, consumers, and media
Experience working across a wide range of media, with an emphasis on integrated programs across digital/social, video, print, and event/experiential
Team player who enjoys working with and helping others in a collaborative environment
Must reside in the New York Metro area and be able to commute to our Manhattan office as needed
Compensation
$75,000
Taylor Values (The How)
Respecting What's Right: makes ethical choices and treats others with respect by embracing diversity of backgrounds and thought
Entrepreneurial Enthusiasm: takes initiative and doesn't wait to be tapped. Leads from wherever they are and delivers irreplaceable value
Committed to Curiosity: open-minded and learns from all sources. Experiments and creates meaning in uncertainty
Pride In Partnership: uses empathy to build trusting relationships and ensure effective communication. Is open to others' ideas and viewpoints
Inspired Innovation: is imaginative with big dreams and goals. Invents and iterates to shape hearts, minds, and culture for the better