Job Specifications
This job is with EQT Group, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Head of Social Media & Content Activation
We’re looking for an experienced and creative Head of Social Media and Content Activation to lead our strategy and channels at EQT. This is an exciting opportunity to build EQT’s social voice globally and grow the systems that will get our content seen – across social, CRm, and other channels.
About The Team
You will be part of the Group Brand, Marketing & Corporate Affairs team that plays a central role in shaping EQT’s global reputation. We are responsible for EQT’s brand, marketing, internal and external communications, and public affairs across all markets. As part of this dynamic and collaborative team, you’ll work cross-functionally with senior stakeholders and business lines to tell compelling stories about EQT’s purpose, people and performance.
About The Role
As Head of Social Media & Content Activation, you will own and lead EQT’s social media strategy and the broader activation of our global and regional content across all platforms and business lines. In the EQT content team, your job won’t just be to make and post content – it’s to ensure that EQT’s stories travel: social CRM, newsletters, subscriber channels, client engagement and new formats.
You will work with a small in-house team, manage agency partners and work closely with the brand, communications and investment teams. This role reports to the Head of Content and sits within the Brand & Marketing team.
Key Responsibilities
Social & Owned Channels
Develop and lead EQT’s global social media strategy across platforms, ensuring alignment with brand, marketing and corporate affairs priorities.
Own EQT’s global social media channels (LinkedIn, Instagram, YouTube, X and others), overseeing content planning, creation and publishing. Prior experience managing WeChat channels is important.
Provide guidance and support to regional and business-line channels as needed.
Stay on top of emerging formats, platform changes, and best practice to keep EQT content ahead of the curve.
Content Activation & Amplification
Build and own a multi-channel content distribution framework - ensuring content is activated across social, CRM, newsletters, websites and paid/boosted placements.
Partner with marketing operations and regional stakeholders to shape content opportunities across investment strategies, portfolio activity, thought leadership and EQT culture.
Work with our Martech, CR digital and other stakeholder teams to ensure that content workstreams are aligned with the wider digital marketing ecosystem - including AI integrations and data management.
Drive repurposing strategy: adapt long-form content (ThinQ, reports, videos, interviews) into formats suited for different channels.
Develop amplification playbooks for key campaigns, announcements and corporate moments.
Work with paid media where appropriate to boost reach and accelerate performance.
Audience Growth & Engagement
Develop strategies that grow and retain EQT’s audiences across social and owned channels.
Employ community management and audience growth strategies to help grow our overall share of voice on key channels – and specifically for our customer target sections.
Oversee executive profile and thought leadership amplification on key channels. Oversee employee advocacy schemes.
Data, Insights & Governance
Analyse performance data across social, CRM and owned channels to guide content decisions and demonstrate business impact.
Create clear reporting frameworks for senior stakeholders.
Maintain governance, consistency and brand standards across channels.
Leadership
Lead and develop EQT’s in-house social media team.
Manage external partners and agencies.
Work closely with regional marketing, comms, and business-line teams to support local needs and surface global opportunities.
Ensure all content reflects EQT’s brand voice and inclusive values.
About you
You are a strategic and hands-on operator who understands how modern content travels. You get social, you get CRm, you can build simple systems that scale in a global organisation. You are data-led and able to manage a range of senior stakeholders globally. You are collaborative, curious and comfortable working on projects that need rapid growth.
Desired Skills And Experience
Proven experience developing and leading social media strategy for a global brand, preferably in financial services, professional services or related industries.
Deep knowledge of LinkedIn and Instagram as primary platforms; understanding of content approaches across YouTube, X and emerging platforms. WeChat experience is essential. Experience with CRM and lifecycle messaging tools including Sprinklr is essential.
Proven ability to build multi-channel content activation strategies - not just social posting calendars.
Strong writing
About the Company
myGwork is the largest global platform for the LGBTQ+ business community.
Our mission is to make the workplace more inclusive for all by providing individual users and partner organizations access to a wide eco-system of services, including job opportunities, training, mentoring, employer branding, and free community events. Joining the platform is free for individual members, which supports myGwork's goal of ensuring that the platform's benefits are as accessible and as far-reaching as possible. Corporate members get a tai...
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